Head of Product Marketing

Summary

Join OneSignal, a leading omnichannel customer engagement solution, as their Head of Product Marketing. You will oversee the go-to-market strategy for the product portfolio, define ideal customer profiles, and establish differentiated messaging. Responsibilities include launching products and features, creating compelling marketing materials, enabling sales teams, collaborating with cross-functional teams, and analyzing customer data to drive product adoption. The ideal candidate possesses 10+ years of product marketing experience in a B2B SaaS or developer-tool company, strong analytical and communication skills, and experience managing teams. OneSignal offers a competitive salary ($200,000-$225,000), equity program, and comprehensive benefits. The role is primarily remote, with options for in-person collaboration in select offices.

Requirements

• 10+ years of product marketing experience, ideally at a B2B SaaS or developer-tool company
• Demonstrates exceptional written, visual, verbal communication, and presentation skills
• Has the ability to lead and influence cross-functional teams with a clear vision and to deliver results
• Has a strong analytical and data-driven mindset, with the ability to gain insights from complex datasets and translate them into actionable strategies
• A passion for understanding the customer, their needs, and how we can best address them
• 2+ years of managing direct reports and directly managing small teams, program managing the work of large cross-functional teams, and collaborating with senior cross-functional stakeholders
• Can operationalize strategic plans, including setting resourcing, navigating tradeoffs, and ensuring timely execution
• Excellent written, verbal, and visual communication skills with an insane attention to detail
• A Get Stuff Done attitude with the ability to jump into the details and work through problems
• Highly collaborative with a deep sense of ownership and accountability
• Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces

Responsibilities

• Oversee the go-to-market strategy and narrative for our product portfolio
• Define and validate our ideal customer profile
• Establish differentiated messaging based on customer and market insights
• Own and contribute to product and feature launches and cross-functional rollout
• Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
• Create a quarterly GTM narrative with priorities to drive sales and marketing enablement and sales program
• Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc
• Enable and educate Sales on product positioning and how it solves known customer pain points
• Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
• Collaborate with the customer success team to drive account retention and upsell
• Directly interact with customers through support channels, surveys, and 1 on 1 conversations
• Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
• Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
• Help improve onboarding, retention, activations and upsell
• Analyze the competitive landscape and their positioning, industry trends, and thought leaders
• Evolve how OneSignal positions and messages our product to gain market share

Preferred Qualifications

Preference for experience with Product Led Growth company, global customer base, and a freemium model

Benefits

• The New York and California base salary for this full time position is between $200,000 to $225,000
• Competitive equity program
• Comprehensive and inclusive benefits
• Remote work