Head Of Sem

Summary

Join Leadtech as their Head of SEM and lead the development and execution of comprehensive SEM strategies to drive growth and optimize acquisition. You will manage and mentor a team of SEM Team Leads, oversee paid search campaigns across various platforms, and collaborate with cross-functional teams. This role requires 8+ years of hands-on SEM experience, including 5+ years in a leadership role, and in-depth knowledge of Google Ads, Microsoft Ads, and other PPC platforms. Leadtech offers a competitive salary, flexible work arrangements (including full remote options), comprehensive benefits, and opportunities for growth and development. Enjoy a flexible schedule, free Friday afternoons, and a vibrant office environment in Barcelona with numerous perks.

Requirements

• 8+ years of hands-on SEM experience, with at least 5 years in a leadership role managing teams
• Proven track record of managing large-scale SEM campaigns with multi-million-dollar budgets across multiple industries or geographies
• In-depth knowledge of Google Ads, Microsoft Ads, and other PPC platforms
• Strong analytical skills and the ability to derive actionable insights from performance data
• Exceptional leadership and team management skills, with a passion for coaching and developing talent
• Ability to thrive in a fast-paced, dynamic environment with a strategic and hands-on mindset
• Strong communication and presentation skills, with experience influencing stakeholders at all levels

Responsibilities

• Manage and mentor a team of SEM Team Leads, providing guidance, support, and clear direction to foster growth and high performance
• Drive a collaborative and results-oriented team culture focused on innovation, testing, and continuous improvement
• Conduct regular performance evaluations, provide actionable feedback, and identify training opportunities to enhance team capabilities
• Develop and oversee the execution of comprehensive Search Engine Marketing (SEM) strategies to drive traffic, leads, and revenue for multiple projects
• Align SEM strategies with overall business and marketing objectives, tailoring approaches for different industries and project requirements
• Own and monitor key SEM metrics such as ROI, ROAS, CTR, and conversion rates, ensuring profitability and efficiency
• Supervise the performance of paid search campaigns across platforms such as Google Ads, Microsoft Ads, and other PPC channels
• Approve campaign structures, ad creatives, bid strategies, and keyword targeting to ensure consistency and alignment with strategic goals
• Collaborate with the analytics team to establish and track key performance indicators (KPIs) and uncover actionable insights
• Standardize workflows and campaign management processes across the team to ensure operational excellence
• Stay updated on SEM trends, algorithm changes, and new platform features to implement innovative solutions
• Drive automation initiatives and leverage tools like Google Ads Scripts, SA360, or third-party platforms to maximize efficiency
• Partner with content, creative, and analytics teams to ensure campaigns are data-driven and optimized for conversion
• Work closely with project stakeholders to align SEM strategies with overall marketing objectives and project goals
• Coordinate with finance teams to ensure accurate budget tracking and adherence to financial targets

Preferred Qualifications

• Certifications are a plus
• Expertise in SEM tools and technologies, including Google Analytics, SA360, SEMrush, and bid management tools

Benefits

• Growth and career development: Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities
• Work-Life balance: Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
• Free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary