Senior Manager of Performance Marketing

Summary

Join Smartcat, a dynamic Series C company, as a Sr. Manager of Performance Marketing to lead and significantly increase paid marketing efforts. This hands-on role involves managing paid media across various channels, ensuring proper measurement and reporting, developing optimization plans, identifying new opportunities, and managing media creative strategy. You will communicate results to leadership and contribute to the company's growth exceeding $100M in ARR and $1B in valuation. Smartcat offers a fully remote work environment and a high-impact role within a rapidly growing, innovative company.

Requirements

• 5+ years of experience in growth marketing / performance marketing
• Hands-on proficiency with Google and Meta at a minimum
• Excellent technical and analytical skills with experience using tools like Looker

Responsibilities

• Manage paid media across SEM, LinkedIn, Meta, and any additional channels
• Ensure that proper measurement is in place for each channel to be able to attribute pipeline correctly
• Work with the data team to implement detailed, clear reporting
• Develop test and optimization plans to power ongoing improvement in efficiency and scale. Should include audiences, creative, landing pages, and media
• Identify new high-potential media opportunities
• Manage media creative strategy, with input from product marketing and ABM leads
• Communicate results and opportunities to the Head of Marketing and company leadership

Preferred Qualifications

• Hands-on familiarity with SQL
• Combined B2C and B2B SaaS experience
• Experience building and managing a performance marketing program for both the 'product-led growth' and 'sales-assisted' sides of the business

Benefits

Fully remote team