Growth Hacker

Summary

Join Upfluence, a fast-growing international startup, as a Growth Hacker based in Lyon, France (with partial remote work options). You will develop and execute growth strategies across the inbound marketing funnel, leveraging data-driven insights and cutting-edge technology. This role requires 3-5+ years of B2B SaaS growth marketing experience and expertise in CRO. Upfluence offers a stimulating work environment, competitive benefits including health and retirement insurance, paid time off, remote work options, and stock options. The ideal candidate is creative, analytical, and passionate about achieving results.

Requirements

• Have 3-5+ years of experience in growth marketing, demand generation, ideally in a fast-paced or startup environment. B2B SaaS experience is a must
• Have a proven track record of driving growth across multiple channels, with expertise in conversion rate optimization (CRO)
• Be both creative and analytical, with a strategic mindset and a passion for results-driven marketing
• Be highly skilled with marketing tools and tech, and be adept at leveraging AI, automation, and emerging platforms to enhance campaign impact
• Thrive on experimentation and innovation, always looking for ways to challenge the status quo and uncover new opportunities
• Operate with a high level of attention to detail, integrity, and commitment to achieving goals
• Be fluent in English, as this role supports global operations with a focus on the NORAM market

Responsibilities

• Develop and execute growth strategies across the entire inbound marketing funnel, from awareness to contract, using a mix of paid, organic, and viral tactics to drive user acquisition and conversions
• Run rapid experimentation with A/B testing, data analysis, and growth hacking techniques to uncover scalable opportunities and continuously iterate for improvement
• Optimize acquisition funnels to boost demo booking, activations, and conversions, with a focus on maximizing ROI at every stage
• Leverage advanced tools and technology, including AI and automation, to enhance marketing workflows, target customers more effectively, and scale systems efficiently
• Design and manage performance marketing campaigns such as SEM, social ads (Facebook Ads, LinkedIn), partnerships and affiliations, and emerging channels to uncover new revenue streams
• Collaborate across teams—including sales, product, and marketing—to ensure alignment and a seamless customer journey
• Track and analyze performance metrics, using data to inform strategy, uncover insights, and continuously optimize growth tactics
• Identify new opportunities and tailor approaches to engage diverse audiences, always staying ahead of industry trends and emerging platforms

Benefits

• Be part of a fast-growing start-up with an international team of over 20 nationalities
• A stimulating environment with opportunities for growth and autonomy
• 100% reimbursement of public transportation expenses
• Monthly team outings (up to €50/month)
• 5 weeks of paid vacation
• Remote work possible (up to 2.5 days per week)
• Health and retirement insurance
• Stock options
• Offices in Lyon, the city of gastronomy, with partial remote-friendly policies and public transportation reimbursement