Remote Head of Social Media

Summary

Wealthfront is seeking a Head of Social Media to drive their social media strategy and reach more audience with creative content and campaigns. The role involves managing day-to-day execution of Wealthfront’s social media channels, developing strategies to increase followers and engagement, collaborating with data science and consumer insights, and overseeing the social media team.

Requirements

• 8-12 years experience in social media management within a consumer-facing tech company
• Proven track record of launching and scaling social media channels, developing and managing cross-functional campaigns, and significantly increasing engagement and follower count
• Highly knowledgeable about a variety of social platforms, analysis tools, and the broader social media industry, with particular experience on Instagram and LinkedIn
• Strong ability to bring complex topics to life across channels, from pithy tweets to in-depth video scripts. Experience with graphic design/video creation is a huge plus
• Demonstrated ability launching complex cross-functional projects, including social-first giveaways/sweepstakes and campaigns with demonstrated business impact
• Experience managing and/or mentoring junior team members as well as agency partners
• Excellent cross-functional project management skills and ability to distill and present key insights to company stakeholders

Responsibilities

• Oversee and manage day-to-day execution of Wealthfront’s social media channels
• Create engaging social-first content that ladders up to the overarching editorial calendar and highlights broader comms, product, and marketing initiatives
• Develop and implement strategies to increase followers and engagement on priority channels
• Evaluate new channels (and existing channel expansions) and make recommendations on which to pursue
• Measure and analyze the business impact of Wealthfront’s social channels and develop strategies to improve outcomes
• Manage social media team members, establish clear goals and benchmarks for channels and campaigns, and use data to iterate on content strategy
• Stay on top of social media trends and flag relevant opportunities to insert Wealthfront into the conversation

Preferred Qualifications

Passion for learning about and improving your own personal finances. Previous experience creating content about personal finance and/or investing is a huge plus!

Benefits

Medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!