Head of Web Marketing

Summary

Join Lumos, a fast-growing startup revolutionizing app and access management, as our Web Marketing Leader. You will be responsible for all aspects of our corporate website, from strategy and management to analytics and performance optimization. You will lead growth experiments, collaborate with cross-functional teams, and eventually build an in-house team. Success will be measured by your ability to drive meaningful web traffic and engagement. This role requires strong technical skills, leadership experience, and a data-driven mindset. Lumos offers a remote work culture, competitive benefits, and a unique opportunity to shape the company's trajectory.

Requirements

• Strong knowledge of website management, UX/UI principles, and Conversion Rate Optimization (CRO) best practices
• Hands-on experience with CMS platforms (e.g., WordPress, Webflow) and website optimization tools
• Expertise in Google Analytics, Google Search Console, and data visualization tools
• Proficiency in SEO best practices, keyword research, and backlink strategies
• Experience managing PPC campaigns (Google Ads, LinkedIn Ads, etc.)
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (Salesforce)
• Data-driven mindset with strong analytical skills
• Ability to develop and execute digital marketing strategies aligned with business goals
• Strong project management skills with the ability to manage multiple initiatives
• Growth-hacking mindset with a passion for experimentation and optimization
• Ability to work in a fast-paced, early-stage startup environment
• Strong executive presence, and the ability to collaborate effectively with stakeholders across sales, product, marketing
• Leadership experience with a potential to grow and manage a full in-house web marketing team

Responsibilities

• Evolve Lumos' website to represent the company's brand, communicate our value proposition and product differentiation, and become our top channels for pipeline generation
• Maintain and communicate an aggressive web roadmap to support business priorities, improve user experience, and optimize conversion rates
• Track, analyze, and report on web traffic metrics
• Establish KPIs and measure performance to identify growth opportunities
• Implement marketing automation and CRM integrations to streamline data tracking and lead nurturing
• Develop and execute A/B tests and growth experiments to optimize web performance and conversion rates
• Leverage SEO, personalization, retargeting and other techniques to attract more visitors, and ensure we engage them in a direct and relevant manner
• Work cross-functionally and communicate regularly with executive leadership, product, and sales
• Hire, mentor, and manage future team members as the company scales
• Keep the website cutting edge by staying up to date on industry trends, competitive approaches, and emerging technologies

Preferred Qualifications

Basic understanding of HTML, CSS, and JavaScript

Benefits

• Remote work culture (+/-4 hours Pacific Time)
• Medical, Vision, & Dental coverage covered by Lumos
• Company and team bonding trips throughout the year fully covered by Lumos
• Optimal WFH setup to set you up for success
• Unlimited PTO, with minimum time off to make sure you are rested and able to be at your best
• Up to 16 weeks for expecting parents
• Wellness stipend to keep you awesome and healthy
• 401k matching plan