Hubspot Marketing Manager

Summary

Join our team as a part-time HubSpot Marketing Specialist! This contract position requires 10-15 hours per week and involves migrating email marketing campaigns from Keap to HubSpot. You will conduct a comprehensive audit of existing campaigns, collaborate with engineering on data requirements, and transfer campaigns to HubSpot, utilizing its features for personalization and optimization. You will also track campaign performance, execute quality assurance checks, and analyze results to propose improvement strategies. This role requires strong organizational and communication skills and experience with enterprise CRM tools and HubSpot.

Requirements

• 5+ years of relevant work experience leveraging an enterprise CRM tool
• 2+ years Hubspot experience
• Basic knowledge of HTML and CSS
• Experience with a scripting language or “Smart Content” (e.g. Liquid, AMPScript, Free Marker, etc.)
• Familiarity with data architecture best practices and data concepts such as APIs, JSON, ETLs, etc
• Comfortable in fast-paced environments with changing priorities and many moving pieces
• Exceptional organization and communication skills with a strong attention to detail

Responsibilities

• Conduct a comprehensive audit of Keap campaigns, identifying crucial data, templates, and images for migration to HubSpot
• Collaborate with engineering to define data requirements for HubSpot email campaign creation
• Transfer marketing campaigns to HubSpot, utilizing its email content builder, smart modules, and personalization features
• Track campaign performance in both Keap and HubSpot following migration
• Execute thorough quality assurance checks to ensure successful launch of new email campaigns
• Analyze results and propose optimization strategies for improved campaign effectiveness
• Implement monthly content and event newsletter campaigns in Keap and HubSpot
• Monitor and maintain lifecycle campaigns, addressing and escalating issues as necessary
• Provide expertise on lifecycle marketing strategies and user engagement flows to boost conversion and retention rates

Preferred Qualifications

• Experience at a high-growth startup
• Familiar with Keap software
• Experience with high-volume senders
• Project management experience