Inbound Marketing Specialist

Summary

Join Pavago as their Inbound Marketing Specialist and take ownership of their inbound marketing strategies. You will be responsible for developing and executing content strategies, creating high-quality, SEO-optimized content, managing the editorial calendar, and engaging with the audience. This role requires proven experience in content marketing, proficiency in CMS and SEO tools, and excellent writing skills. The ideal candidate is highly organized, detail-oriented, and able to work both independently and collaboratively. This is a full-time, remote position operating within the EST time zone.

Requirements

• Proven experience as a Content Marketer or in a similar role, with a strong portfolio of content
• Proficiency in content management systems (CMS) like WordPress, and familiarity with SEO tools and analytics platforms
• Excellent writing and editing skills, with a creative mindset to craft compelling narratives for diverse audiences

Responsibilities

• Design and implement targeted content strategies that align with business goals, focusing on creating blogs, social media content, and lead-generation initiatives to guide prospects through the funnel
• Develop funnel strategies tailored to each stage of the customer journey, ensuring content aligns with specific touchpoints to effectively nurture and convert leads
• Write engaging, SEO-optimized content that resonates with target audiences and maintains a consistent brand voice across platforms. This includes performing keyword research to inform content topics, crafting clear and compelling headlines, and structuring content for readability
• Create and oversee an editorial calendar to ensure timely, strategic publication of content. Coordinate with design, writing, and marketing teams to keep all projects on schedule and aligned with campaign objectives
• Leverage storytelling techniques to build community engagement and drive social sharing. Regularly analyze web traffic and engagement metrics to assess content performance and refine strategies
• Partner with product, sales, and marketing teams to ensure cohesive and impactful marketing initiatives, aligning inbound content with overall business objectives
• Review content performance metrics from previous campaigns, identifying trends and areas for improvement
• Collaborate with the creative team to brainstorm and plan upcoming content, ensuring alignment with marketing strategies
• Write, edit, and optimize content for various platforms
• Engage with the audience on social media, respond to comments, and enhance community interaction
• Prepare reports summarizing content performance and present insights to stakeholders

Preferred Qualifications

• Strong Organizational Skills and Attention to Detail
• Ability to Work Independently and as Part of a Team
• Passion for Content Creation and Storytelling with a Strategic Approach to Marketing

Benefits

Full-Time, Remote position