Influencer Manager, Content + Partnerships

Summary

Join Caraway, a fast-growing home goods brand, as their Influencer Manager, Content + Partnerships! Reporting to the Associate Director of Influencer, you will lead organic product seeding and UGC initiatives, partnering closely with the Paid Social team. You will own the strategy and execution for cultivating high-quality influencer relationships, securing authentic user-generated content, and scaling the seeding program to amplify brand reach and engagement. This role requires a creative approach to building lasting relationships with creators of all sizes, ensuring Caraway remains top-of-mind with audiences. You will manage multiple campaigns and partners simultaneously, requiring strong organizational and analytical skills. Success in this position hinges on your ability to balance relationship-building with performance reporting, proactively contributing ideas to enhance programs and elevate Caraway's online presence.

Requirements

• 3+ years experience in influencer marketing, creator partnerships, or related fields
• Strong knowledge of UGC trends, social platforms (Instagram, TikTok, YouTube, Pinterest) to inform both execution + management of Paid UGC Creator Program
• Experience using influencer manager platforms such as StoryClash, Archive, Grin, Aspire, ShopMy, etc
• Proven track record managing creator relationships and seeding programs at scale
• Excellent communicator, negotiator, and relationship-builder
• Highly organized with strong project management skills
• Data-driven mindset with ability to pull insights and optimize programs
• Passion for Caraway’s mission and commitment to sustainability and thoughtful design

Responsibilities

• Product Seeding Program Management
• Own the influencer seeding program from start to finish, crafting a strategy to achieve our top-of-the-marketing-funnel brand awareness goals (ex. Impressions, EMV, organic SOV,etc) and increase Caraway’s organic presence on social media
• Partner with our Brand Marketing + Community teams to scale seeding program
• Manage virtual assistants to ensure each is hitting their designated monthly goals and executing at a high level. Proactively work to remove roadblocks + field questions to guarantee that the program will meet monthly KPI targets
• Identify + execute campaign opportunities to help boost brand awareness across product categories and creator niches (ex. product launches, influencers from trending reality TV shows, Mother’s Day gifting, etc)
• Gather + place product orders related to the seeding program
• Analyze the impact of seeding efforts using metrics such as impressions, revenue, EMV, etc to determine areas of opportunity + optimization
• Streamline the seeding process through automation and improved workflows
• Review incoming seeding content and flag notable content for the Paid/Organic Social teams to leverage
• Leverage influencer platforms (such as StoryClash, Archive, and ShopMy) to scale the seeding program
• Own driving Caraway’s seeding program to be best-in-class through innovation, automation, and relationship building to help us achieve stronger brand awareness, grow our community, and meet program objectives
• Paid UGC Management
• Own management of Paid UGC Creator Program, collaborating with the Paid Social team to innovate, A/B test, and optimize our UGC to achieve our bottom-of-the-marketing-funnel performance goals (ex. direct response ad performance, CTR, CAC, ROAS, Thumbstop, etc.)
• Prospect, contract, and onboard influencers while managing all communication touchpoints
• Prospect, negotiate, contract, and onboard creators for Paid UGC campaigns; own creator communication touchpoints end-to-end. Display top-tier negotiation tactics + professional communication throughout the process
• Manage creator budgets, contracts, and invoicing, ensuring timely submissions to the Billing team
• Partner with Paid Social team to co-develop UGC test briefs and themes, align on creator selections, and drive performance-focused creative output
• Review and provide feedback on UGC, ensuring it adheres to Caraway’s brand guidelines and campaign briefs, to deliver final assets to Paid Social team for launching ads
• Continually refine Paid UGC tactics through test, learn, and iterate cycles to improve CTR, CAC, ROAS, and Thumbstop rates
• Proactively analyze paid performance data to uncover actionable insights and strategic opportunities that optimize the effectiveness of our program and partnerships [such as testing new creator categories, reducing acquisition costs,etc]

Preferred Qualifications

Experience/Understanding of Paid Social Marketing

Benefits

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you:: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace , from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
• #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days
• Wellness Reimbursement: Monthly reimbursements for you to stay well . From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them
• Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
• Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection