Influencer Marketing Manager

Summary

Join Olipop, a fast-growing company in the beverage industry, as their Influencer Marketing Manager for a 5-month temporary position! This role requires a strong ability to build relationships, strategic and creative thinking, and a comprehensive understanding of influencer marketing. You will work closely with the Director of Influencer Marketing to develop and execute strategies, manage budgets, and analyze marketing data. The ideal candidate will have 3-5 years of experience in influencer marketing, including agency experience, and a deep understanding of FTC guidelines. This is a full-time, remote position within the USA, offering a competitive salary of $110,000. Olipop values a diverse and inclusive workplace.

Requirements

• 3-5 years of Influencer Marketing experience. Prior agency experience is required
• Experience supporting development & execution of strategic marketing plans
• Familiarity with contract building, standard Influencer terms and conditions, and third-party negotiations
• Detailed understanding of FTC guidelines
• Prior experience managing high profile talent and Influencer fee budgets

Responsibilities

• Work hand in hand with the Director of Influencer Marketing to develop and execute the Influencer Marketing strategy
• Partner with team to review contract terms i.e. content deliverables, pricing, usage rights, etc
• Work closely with cross functional teams to spearhead the tactical execution of brand objectives
• Research, identify, and build relationships with relevant and on-brand Influencers and creators that match our target audiences
• Oversee and implement the Influencer content review process
• Analyze marketing funnel analytics & KPIs, and then translate data into IRT actionable insights
• Stay up-to-date on Influencer marketing best practices, legal requirements, and ensure all partners and affiliates adhere to guidelines
• Maintain and continuously grow network of powerful “turnkey” Influencer, manager, celebrity, and agency relationships

Benefits

• $110,000 base salary (salaried role, duration of 5 month period)
• 40 hours/week, within standard business hours
• Location: Remote (within USA)