Digital Content Marketing Manager

Summary

Join PatientPoint as a Marketing Content Lead – Healthcare & Life Sciences to create engaging content for the life sciences industry. You will develop content marketing strategies, build a content calendar, and collaborate with marketing leaders to execute content for various programs and campaigns. Responsibilities include creating diverse content formats (digital ads, white papers, etc.), identifying thought leadership opportunities, monitoring content performance, and integrating PatientPoint's value proposition into content plans. The ideal candidate possesses a Bachelor's degree in Marketing or a related field with 5-7 years of experience in content marketing. A strong understanding of marketing channels and proficiency in analytics are essential. PatientPoint offers competitive pay and benefits, including flexible time off, hybrid work options, wellness resources, and a 401K plan.

Requirements

• Bachelor’s degree in Marketing, Communications or relevant field with 5-7 years of applicable experience
• Deep experience with content marketing having created, planned, managed and executed complex content marketing programs and projects
• In-depth understanding of traditional, digital and social marketing channels and ability to develop compelling content across all outlets
• Proficiency with analytics and marketing ROI for creation and reporting of asset performance
• Ability to develop project plans, make recommendations and consistently meet deadlines
• Experience with and an understanding of marketing automation platforms and content management systems
• Knowledge of SEO, web analytics
• Experience with WordPress, Google Analytics

Responsibilities

• Develop content marketing strategies for each of business segment within the Life Sciences vertical
• Develop a content calendar of topics, tactics, and deadlines to execute from
• Work closely with marketing leaders to execute content for marketing programs and campaigns
• Concept, create and promote a variety of long and short form content pieces including digital ads, white papers, e-books, landing pages and case studies along with related amplification content
• Proactively identify thought leadership opportunities and quickly respond with a well thought out plan
• Monitor and assess content performance and turn insights into recommendations
• Integrate the PatientPoint value proposition, positioning and messaging within your content plans
• Collaborate with internal stakeholders, including creative, sales, product, research and insights teams to deliver high-quality, in-depth content
• Conduct thorough research on industry trends, client insights and competitor analysis to inform content strategy and themes
• Lead SEO content research and recommendations
• Optimize digital assets to improve lead generation

Preferred Qualifications

• Agency experience or have been in a prior inbound content marketing role preferred
• Go-getter mentality, eager to be the master of their domain and take on new challenges

Benefits

• Competitive compensation
• Flexible time off to recharge
• Hybrid work options
• Mental and emotional wellness resources
• A 401K plan