Marketing Manager

Summary

Join Nalpeiron Inc. as their B2B SaaS Marketing Manager, a key role in a small, remote-first company. You will develop and implement comprehensive marketing strategies, driving customer acquisition and brand awareness. This hands-on position requires collaboration with sales, product, and leadership teams. You will lead demand generation campaigns across digital channels, oversee content creation, and optimize marketing initiatives using analytics tools. The ideal candidate has 3+ years of B2B SaaS marketing experience and strong expertise in digital marketing channels. Nalpeiron offers a 100% remote, flexible work environment, competitive compensation and benefits, including stock options, and a collaborative team culture.

Requirements

• 3+ years of experience in B2B SaaS marketing , with a proven ability to build and execute marketing strategies from the ground up
• Strong expertise in digital marketing channels, including SEO, paid acquisition, content marketing, and email automation
• Analytical mindset with proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, AI tools, etc)
• Excellent communication skills with the ability to craft messaging for technical and business audiences
• Demonstrated project management skills and experience coordinating cross-functional teams or external partners
• Entrepreneurial, proactive, and comfortable working in a fast-paced, high-impact environment

Responsibilities

• Develop and execute go-to-market strategies for new features and products, informed by market research, competitive analysis, and business goals. Including pricing, positioning, and packaging of offerings
• Growth strategies
• Lead demand generation and lifecycle marketing campaigns across digital channels (SEO, PPC, email, social, content, webinars, and partnerships) to drive qualified leads and customer engagement. Working with our agencies and team members to maximize inbound lead generation
• Oversee the creation of high-quality, value-driven content that communicates our proposition and resonates with technical and business audiences
• Set KPIs, monitor campaign performance, and leverage analytics tools to optimize marketing initiatives, lower customer acquisition costs, and maximize ROI
• Partner with sales, product, and customer success teams to ensure alignment, support lead conversion, and enhance the customer journey
• Develop compelling messaging and positioning that differentiates our solutions in the competitive SaaS landscape
• Conduct ongoing market and customer analysis to identify growth opportunities and inform strategic decisions
• Manage relationships with agencies, freelancers, and internal stakeholders to execute marketing initiatives efficiently

Preferred Qualifications

• Someone who loves making content, especially video and podcasts
• Experience with lifecycle marketing, product-led growth, and subscription-based models is highly desirable

Benefits

• 100% remote, flexible work environment with a high degree of autonomy
• Competitive compensation and benefits, including stock options for high performers
• 25 days paid holiday as well as regular US holidays
• Family-friendly and flexible work environment timing