Senior Integrated Marketing Manager

Summary

Join Ethos as a Sr. Integrated Marketing Manager and lead the development and execution of integrated marketing strategies across all channels for new insurance and end-of-life planning products. You will be instrumental in driving customer acquisition and revenue growth. Responsibilities include developing compelling marketing plans, building messaging strategy, and overseeing creative testing. You will collaborate with cross-functional teams and channel managers. The role requires a Bachelor's degree, 7+ years of experience in integrated marketing, and a deep understanding of digital marketing channels. Ethos offers a competitive salary and benefits package.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in integrated marketing, brand marketing, or a similar role
• Proven experience in developing and executing successful go-to-market strategies for new products or services
• Deep understanding of digital marketing channels, including search, social media, content marketing, email marketing, and paid advertising
• Strong written and verbal communication skills, with the ability to craft compelling and persuasive marketing messages
• Experience with data analysis and creative performance reporting, with the ability to draw insights and make data-driven decisions
• Strong problem-solving and project management skills
• Excellent communication, collaboration, and presentation skills
• Passion for the insurtech industry and a desire to innovate

Responsibilities

• Lead the development and execution of comprehensive marketing strategies for new product launches across all channels (digital, social, content, email, etc.)
• Define target audiences, positioning, key messaging, and channel strategies to maximize impact
• Collaborate closely with channel managers on the acquisition team to ensure seamless execution of the overarching marketing strategy across all channels
• Collaborate closely with product development, sales, and other cross-functional teams to ensure successful product launches
• Monitor post-launch performance, analyze results, and make necessary adjustments to the GTM strategy
• Develop and maintain a strong brand identity and messaging for new products, ensuring alignment with the overall company brand
• Collaborate with creative teams to develop high-quality marketing assets, including ad copy, social media content, website copy, and video
• Develop and manage the overall marketing strategy and creative testing roadmap for Search & Affiliate channels across new and core products
• Collaborate with channel managers on creative optimization to improve performance
• Analyze creative performance data and incorporate insights into future creative testing roadmap
• Conduct thorough market research and competitive analysis to identify market trends, target audiences, and competitive advantages
• Translate consumer and competitive insights into actionable marketing strategies

Benefits

• US national base salary range for this full-time position is $114,000 - $203,000
• Bonus
• Equity