Senior Lifecycle Marketing Manager

Summary

Join Flex, a rapidly growing finance super app for business owners, as their Lifecycle Marketing Manager. You will own Flex’s outbound communication strategy, nurturing, retaining, and converting leads into loyal customers. This role involves building and executing email and SMS campaigns, developing lifecycle strategies, managing automation workflows, and optimizing campaigns based on data analysis. You will leverage your expertise to increase engagement, improve conversion rates, and drive measurable business outcomes. Flex is a fully remote company, offering excellent compensation and benefits. The ideal candidate possesses extensive experience in lifecycle or email marketing and a proven track record of success.

Requirements

• 4+ years of experience in lifecycle or email marketing, with a proven track record of reducing funnel leakage through targeted campaigns
• Expertise in email and SMS marketing platforms and automation tools
• Strong analytical skills with the ability to translate data into actionable insights
• Exceptional written and verbal communication skills, with an eye for detail and design
• Deep understanding of customer journeys and segmentation
• Ability to manage multiple projects simultaneously and meet deadlines

Responsibilities

• Build and Execute Email and SMS Campaigns
• Develop, implement, and optimize email and SMS strategies to address specific stages of the customer journey - from acquisition to reducing funnel leakage
• Craft compelling and relevant content that resonates with our target audience, driving engagement and conversion
• Analyze customer behaviors and funnel metrics to identify leakage points and develop tailored communication plans to re-engage users
• Segment customers effectively to ensure the right message reaches the right audience at the right time
• Set up and manage on Salesforce automated workflows for onboarding, engagement, retention, and win-back campaigns
• Optimize triggers and timing to enhance customer experiences and maximize results
• Measure and analyze campaign performance, using data to inform and improve strategy
• Report on key lifecycle KPIs such as open rates, click-through rates, conversion rates, and churn metrics
• Conduct A/B testing to optimize subject lines, content, send times, and other variables
• Establish a test-and-learn approach to continuously improve messaging and strategy

Preferred Qualifications

Experience in fintech or B2B SaaS marketing

Benefits

• Remote work w/ semi-annual offsites in exotic locations
• 401k
• Life insurance
• PTO
• Paid medical
• Dental
• Vision