Marketing Campaign Manager

Summary

Join Rubrik's growing Marketing Team as a Marketing Campaign Manager to own pipeline generation for cloud initiatives. This highly cross-functional role involves close collaboration with various teams, including Programs, Field Marketing, Product Marketing, Digital Marketing, and Sales. As a Marketing Campaign Manager, you will be responsible for all aspects of campaign management, from strategy and execution to analysis. You will drive integrated programming to enhance brand awareness, lead generation, and customer engagement. The role requires strong cross-functional engagement and collaboration skills, along with experience in digital, event, email, and paid advertising channels. A successful candidate will possess copywriting expertise and knowledge of reporting and analytics using Salesforce and Tableau. Rubrik offers a competitive salary, bonus potential, equity, and benefits.

Requirements

• 5+ years of experience owning marketing programs or campaigns from start to finish, preferably targeting IT or cybersecurity audiences
• Demonstrated creativity in program development across digital, event, email, and paid advertising channels
• Ability to effectively engage with cross-functional teams and executive audiences
• Experience partnering closely with Inside Sales and Sales to drive opportunity creation and pipeline growth
• Copywriting expertise, both for Marketing and Sales purposes
• Knowledge of reporting and analytics using Salesforce and Tableau
• Desire to work in a fast-paced, dynamic environment

Responsibilities

• Own pipeline generation across all stages of the funnel in support of our [Cloud] initiatives
• Drive key, integrated programming that results in greater brand awareness, lead generation, and customer engagement within the [Cloud] spaces
• Partner with Field Marketing and Product Marketing to identify target audiences, develop a compelling narrative, and run relevant programming centrally and in region
• Work with the Digital Marketing team to construct multi-channel, multi message paid programming
• Alongside the Strategic Events team, create impactful tradeshow and regional event experiences
• Align with Inside Sales and Sales to ensure successful lead and program follow-up
• Operate with a test-and-learn mindset, continuously seeking ways to optimize marketing execution as well as process

Benefits

The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits