Marketing Campaign Manager

Summary

Join Catchpoint, a leader in Internet Performance Monitoring, as a Marketing Manager reporting to the Director of Marketing. You will be responsible for planning, executing, and optimizing integrated marketing campaigns to generate leads, grow pipeline, and support customer retention and expansion. Collaborate with cross-functional teams, manage social media presence, coordinate campaign calendars, and deliver customer communications. Analyze campaign performance, identify customer advocates, and support community-building initiatives. This role requires a self-starter with strong communication, organizational, and analytical skills. The ideal candidate will have 3+ years of B2B SaaS marketing experience and familiarity with the customer journey. Catchpoint offers a collaborative environment and a wide range of benefits.

Requirements

• 3+ years of experience in B2B SaaS marketing, ideally with exposure to both demand generation and customer marketing
• Excellent written and verbal communication skills, with an eye for detail and tone
• Proven experience executing multichannel marketing campaigns
• Familiarity with the customer journey and marketing strategies that drive retention and expansion
• Ability to collaborate effectively with cross-functional teams and manage multiple projects
• Strong organizational skills and adaptability in a fast-paced environment

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns for both prospects and customers that drive brand awareness, engagement, and pipeline
• Manage and grow Catchpoint’s organic social media presence, including content creation, scheduling, and engagement for our company profiles and targeted employee advocates
• Coordinate the campaign calendar to align messaging and timing across marketing, product, and sales initiatives
• Collaborate with internal teams to deliver customer communications around product updates, new features, and best practices
• Identify and develop customer advocates and produce high-impact testimonials, case studies, and reviews
• Analyze campaigns to optimize performance and report on key metrics
• Support community-building initiatives and customer-focused events or webinars
• Other marketing campaigns, experiments, and ideas that result in growth

Preferred Qualifications

• Experience with tools such as HubSpot, Salesforce, Google Analytics, Canva, Webflow, and Pendo
• Experience in customer education, community engagement, or product marketing is preferred
• Knowledge of enterprise SaaS platforms and an understanding of how to market to technical buyers would be ideal

Benefits

• Medical, dental, and vision care
• 401(k) plan with company match
• Paid time off
• Employee wellness perks
• Competitive equity package
• Variable compensation