Headway is hiring a
Outbound Marketing Lead

Summary

Join us and help change mental healthcare for the better. We are seeking a talented and results-driven Outbound Marketing Lead to build and scale driving demand generation campaigns from untapped audiences of providers.

Requirements

• 3-5+ years of experience in B2B Outbound Marketing roles
• Fundamental understanding of demand strategies, tactics, and best practices
• Demonstrated success with marketing automation, CRM, and other marketing tools such as Outreach and Salesforce
• Experience taking handmade, manual process and scaling to sustainable automated systems
• Proficient in Excel and comfortable navigating large data sets
• Excellent communicator, both written and verbal
• Strong analytical skills with the ability to measure and optimize marketing performance
• Love to work collaboratively in cross-functional teams
• Experience in a high growth startup environment, and thrive in roles with autonomy
• Results-oriented mindset with a focus on driving revenue growth and customer success
• Self-motivated, proactive, and adaptable to changing business needs

Responsibilities

• Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channels
• Work with technical teams to scope personalization strategies at scale
• Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
• Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
• Conduct research and analysis to identify target audiences, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
• Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
• Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
• Stay updated on industry trends, best practices, and emerging technologies, and apply them to optimize the team’s strategies and tactics

Benefits

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development