Rackspace Technology is hiring a
Director, Integrated Marketing

Summary

The job is for a Director of Integrated Marketing in the Public Cloud Business Unit at Rackspace Technology. The role involves creating and executing marketing strategies, leading a team of marketers, and working cross-functionally to drive brand awareness, prospect/customer demand, and pipeline/revenue growth.

Responsibilities

• Oversee the planning, creation, orchestration, and optimization of global multi-channel marketing campaigns
• Design, implement and optimize a Rackspace integrated campaign framework for acquiring new customers and expanding our footprint with our installed base
• Collaborate closely with field marketing and sales leadership to ensure the plan is aligned with the sales objectives and growth targets for the regions
• Lead a team of talented, agile integrated campaign marketers including product marketers, digital marketers and program managers
• Drive a data-driven and agile approach to campaign development and execution that enables regular optimization for ROI
• Work collaboratively with field marketing, product management, alliances, brand, creative services, analyst relations, PR, events and operations on developing and executing the strategies and plans
• Own the implementation and iteration of Rackspace’s buyer journey
• Regularly measure, report on and analyze campaign performance to identify trends, insights and optimization opportunities to achieve maximum ROI
• Manage the overall Integrated Marketing campaign budget for the business unit marketing team
• Stay abreast of market trends, competitive landscape, and customer needs, using insights to inform and adapt marketing strategies and identify opportunities for growth
• Drive cross-functional collaboration within the organization to ensure cohesive messaging and customer experiences across all program touchpoints
• Champion the Rackspace brand, ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs