Integrated Marketing Manager

Summary

Join Headway as their Integrated Marketing Manager, Patients and play an integral role in scaling patient marketing efforts. Reporting to the Senior Manager, Integrated Marketing, you will be the first integrated marketer responsible for defining and building strategies to reach people seeking mental health care. As a data-driven B2C marketer, you will infuse the voice of the customer into creative marketing programs to grow the patient network. You will build and manage full-funnel marketing programs, own patient acquisition growth targets, and partner with various teams to connect marketing programs to business outcomes. You will also be the voice of patient acquisition in internal planning and cross-functional working groups, building relationships with internal and external stakeholders to accelerate growth. Headway offers a competitive salary, discretionary bonuses, equity compensation, comprehensive benefits, and a flexible work environment.

Requirements

• You have 6-10 years of experience building and scaling multi-channel integrated marketing programs, ideally at a DTC company
• You have experience owning a growth outcome with CAC and payback period guardrails
• You've built marketing programs that include content marketing, email/lifecycle, search marketing, and partner marketing
• You are highly detailed and process-oriented, and can adeptly manage diverse stakeholders, steps, and deadlines
• You have high critical thinking skills and a strong bias towards action – you can take ideas from a range of sources without stalling forward progress

Responsibilities

• Build and manage full-funnel marketing programs that resonate with people seeking mental health care
• Own patient acquisition growth targets and identify new channels, campaigns, and levers to reach those goals
• Partner closely with growth, product marketing, content, product, and analytics teams to connect marketing programs to business outcomes
• Be the voice of patient acquisition in internal planning and cross-functional working groups
• Build relationships with internal and external stakeholders & partners that help us accelerate our growth

Preferred Qualifications

You have experience marketing to healthcare or mental health audiences

Benefits

• The starting salary for the Integrated Marketing Manager is $116,960 and increases to $172,000 based on industry tenure and experience
• Other compensation includes: discretionary bonuses and/or commission
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development