Integrated Marketing Manager - Product Led Growth

Summary

Join SentinelOne, a leading cybersecurity company, as a PLG Integrated Marketing Manager to drive product-centric marketing strategies. Develop and implement integrated marketing campaigns across various channels, ensuring alignment with the Product-Led Growth (PLG) approach. Support the PLG strategy by focusing on user acquisition, product engagement, and pipeline growth. Leverage data analysis to understand customer behavior and optimize campaigns. Collaborate with product, sales, and customer success teams. Manage marketing initiatives for product launches and feature releases. SentinelOne offers a competitive salary and benefits package.

Requirements

• Strong understanding of product-led growth principles and strategies: Familiarity with concepts like user onboarding, in-app guidance, freemium models, and customer feedback loops is crucial
• Experience in integrated marketing: This includes a coordinated approach to using various marketing channels and tactics to deliver a consistent brand experience
• Data analysis and interpretation skills: The ability to analyze data and translate it into actionable insights is essential for optimizing campaigns
• Excellent communication and collaboration skills: You'll need to effectively communicate with different teams and stakeholders and build strong relationships
• Project management skills: You'll manage multiple tasks and priorities, ensuring timely and accurate delivery of campaigns
• Creativity and innovative thinking: The ability to develop creative and engaging marketing campaigns that resonate with the target audience is valuable

Responsibilities

• Develop and implement integrated marketing campaigns: This involves crafting strategies that leverage various channels and tactics (e.g. SEO, email marketing, in product offers) to create a unified and consistent brand message and experience for customers
• Support the PLG strategy: You'll ensure that marketing initiatives drive user acquisition, product engagement, and pipeline growth, potentially focusing on acquiring and activating free users and converting them into paying customers
• Data Analysis: Use data and insights to understand customer behavior and market trends, measure campaign performance, and make data-driven decisions to optimize strategies
• Cross-Functional Collaboration: You’ll work closely with product, sales and customer success to ensure seamless integration of marketing efforts and alignment with overall business goals
• Manage Marketing Initiatives: Plan, execute, and scale marketing campaigns for product launches, feature releases, and other initiatives, potentially including overseeing creative content review and providing feedback

Benefits

• Medical, Vision, Dental
• 401(k)
• Commuter
• Health and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events