Domino Data Lab is hiring a
Integrated Marketing Specialist

Summary

Join Domino Data Lab as a Marketing Automation Specialist to build a world-class demandgen engine and fuel the company's inbound pipeline and revenue. The ideal candidate will have experience designing and executing effective email nurture programs, expertise in virtual event management, and a strong understanding of lead lifecycle management.

Requirements

• Proven experience designing and executing effective email nurture programs
• Expertise in virtual event management
• In-depth understanding of the lead lifecycle and integrated campaigns within tech environments, particularly with a track record of scaling high-quality pipeline
• Demonstrated success in running virtual events and webinars
• Meticulous attention to detail and a strong sense of follow-through
• Ability to connect dots, identify patterns, and design impactful programs
• Data-driven mindset—capable of analyzing trends and translating them into actionable insights
• Ability to prioritize efforts based on the highest impact to the business
• Expertise in email marketing best practices and performance measurement
• Exceptional copywriting and communication skills
• Proficiency in campaign and demand gen performance measurement, including the ability to troubleshoot data inconsistencies
• Experience with lead lifecycle management and optimizing SDR follow-ups
• Familiarity with relevant tech stacks (e.g., webinar platforms, HubSpot/Marketo, Outreach, Salesforce)

Responsibilities

• Transform and Optimize Nurture Programs: Refresh and elevate our email nurture strategy to boost engagement and accelerate lead conversion to MQL
• Enhance Our Demo Series: Lead and revamp our weekly demo series to align with our verticalization strategy. Drive attendance up by 10% while creating an elevated and seamless experience
• Ensure Seamless Lead Flow: Collaborate with RevOps to monitor inbound leads, ensuring they move smoothly through our system. Address any issues in real time to keep operations efficient
• Build Compelling Newsletters: Develop and maintain a monthly prospect newsletter that resonates with our target audience and drives engagement
• Collaborate with SDRs: Partner with our SDR team to fine-tune follow-up sequences and maintain a continuous feedback loop, ensuring that effective tactics are identified and scaled
• Support Campaign Operations: Take charge of key campaign elements, from landing page development to ensuring accurate tracking protocols and acquiring campaign materials. Your contributions will ensure flawless execution
• Drive Email Performance: Work with MarketingOps to uphold email best practices, ensure A/B testing is regularly implemented, and maintain high-quality target lists. You’ll also help improve our email click-through rates by 15%
• Elevate Event Outreach: Create four Goldcast templates that not only align with our brand but also enhance pre- and post-event email communication

Benefits

• Annual US base salary range: $85,000 - $100,000 USD
• Additional benefits may include equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends