Integrated Marketing Specialist

Summary

Join MediaLab, a media and technology company, as an Integrated Marketing Strategist! Lead the development and management of integrated marketing proposals for advertising partners, focusing on Genius and Imgur. You will own the RFP process from concept to delivery, creating high-impact proposals. Collaborate with internal teams, brainstorm innovative solutions, and serve as a senior resource for client feedback. Proactively identify new opportunities and manage the workflow system. Stay updated on industry trends and build strong cross-functional partnerships. This role requires 3-5 years of relevant experience in RFP response at a media company.

Requirements

• 3-5 years of relevant integrated marketing experience, preferably in a role focused on responding to RFPs at a media company or entertainment property
• Proven experience leading the pre-sales RFP process, including organizing and facilitating creative brainstorms, building compelling decks, and collaborating across multiple departments such as Direct Sales, Content, Social, and Product
• Expertise in developing large branded content programs, including custom video, editorial, tech integrations, and experiential activations. Cross-vertical experience is essential
• Foundational knowledge of our portfolio’s core audience and an understanding of how to engage them through diverse topics in music, entertainment, and internet culture trends
• A self-motivated independent thinker with exceptional communication and problem-solving skills who can be an integral part of the process
• Up-to-date knowledge of branded content trends, with the ability to introduce innovative formats and ideas to the team

Responsibilities

• Interpret client briefs and collaborate with internal teams to develop strategic RFP response strategies tailored to various clients and categories
• Lead brainstorming sessions, proposal development, and final presentations of creative, innovative solutions
• Serve as a senior member of the Marketing team, acting as a go-to resource for addressing client feedback and guiding other Strategists on their proposal work
• Proactively identify and develop new opportunities and go-to-market packages aligned with cultural tentpoles and key initiatives throughout the year
• Help manage the Integrated Marketing workflow system while effectively communicating with cross-functional teams throughout the RFP pitch process
• Stay informed on industry trends and market dynamics, bringing valuable insights to the team to inform and elevate future integrated marketing efforts
• Build and nurture strong partnerships across the organization, collaborating with teams such as Social, Product, Account Management, Community, and Design
• Demonstrate expertise in managing multiple projects simultaneously and excelling under tight deadlines

Preferred Qualifications

• Experience in music, internet culture, or fashion is a plus
• Proficient in Google Slides, Keynote, and/or PowerPoint
• Bachelor's Degree preferred in Marketing or a related field

Benefits

Flexible and open to remote locations