Marketing Specialist

Summary

Join Cranial Technologies, a company prioritizing patient care and offering exceptional healthcare experiences, as a dynamic Marketing Specialist. This fully remote position, with limited US travel, focuses on managing email and social media marketing campaigns. You will create engaging content, analyze performance metrics, and collaborate with the marketing team. The ideal candidate is highly organized, analytical, and collaborative, possessing strong marketing and communication skills. Cranial Technologies offers a competitive benefits package including health insurance, retirement plan, paid time off, and more.

Requirements

• Bachelor’s degree in marketing, communications, or equivalent work experience
• Experience managing email marketing, including list segmentation and performance tracking
• Social media experience, including content creation and audience engagement
• Knowledge of email marketing platforms (e.g., Mailchimp, HubSpot) and social media scheduling tools
• Strong writing, editing, and proofreading skills with an eye for detail
• Proficiency in MS Office and familiarity with basic graphic design tools (e.g., Canva or Adobe Creative Suite)
• Strong organizational and project management skills, with the ability to juggle multiple priorities
• Adaptability to work independently in a fast-paced environment

Responsibilities

• Create and execute engaging email campaigns to support lead generation and brand awareness
• Develop email strategies that drive results, including open rates, click-through rates, and conversions
• Build and maintain email templates aligned with brand guidelines
• Segment email lists to target specific audiences with tailored content
• Monitor email analytics, generate reports, and make recommendations for improvements
• Create and manage content calendars for organic social media platforms (Meta, IG)
• Develop creative, engaging, and brand-appropriate content tailored for each platform
• Monitor, respond to, and engage with audience comments and inquiries on social media
• Track and analyze performance metrics to optimize social strategies
• Collaborate with the broader marketing team on integrated campaigns
• Maintain alignment with brand tone and messaging across all channels
• Assist in the creation and editing of digital and print materials as needed
• Stay current with trends and best practices in email marketing, social media, and digital content creation

Preferred Qualifications

• 3+ years of experience in email marketing and/or social media management
• Knowledge of best practices for email marketing and social media algorithms
• Experience marketing to healthcare professionals or within the medical field
• Familiarity with analytics tools like Google Analytics or social media insights
• Basic HTML knowledge is a plus

Benefits

• Medical, Vision, and Dental Insurance
• 401k Retirement Plan with a Matching Program
• 3.5 Weeks Paid Time Off + 7 Paid Company Holidays
• Life Insurance
• Short/Long Term Disability Insurance
• Remote work