Wikimedia Foundation is hiring a
Integrated Marketing Specialist

Summary

The Wikimedia Foundation is seeking an Integrated Marketing Specialist to join their team. The successful candidate will be responsible for planning, developing, and executing global marketing campaigns, coordinating with various teams, building and managing paid media plans, and overseeing paid media execution, optimizations, reporting, and recommendations.

Responsibilities

• Planning, development, and execution of marketing campaigns
• Ensuring the campaign’s smooth and timely launch
• Achieving project milestones
• Keeping campaigns on budget
• Problem-solving any roadblocks
• Building and managing paid media plans for marketing campaigns
• Identifying data-driven objectives
• Setting clear KPIs
• Segmenting audiences
• Defining the campaign’s channel mix
• Leading or contributing to integrated marketing initiatives
• Overseeing paid media execution, optimizations, reporting, and recommendations
• Ensuring that all marketing campaigns and assets developed demonstrate a consistent brand voice and visual style
• Building strong, ongoing working relationships with agency partners
• Working closely with Project Management teams to build collaborative workflows and streamlined processes for marketing projects
• Collaborating with different teams across the Wikimedia Foundation to develop innovative programs and drive global growth and engagement
• Reporting and analyzing the results of all marketing initiatives
• Recommending marketing optimizations
• Building baselines and best practices to inform future marketing and campaign work
• Staying on top of emerging practices, themes, stories, and trends in global Marketing
• Employing best practices for cultural inclusivity while building marketing campaigns