Junior CRM Executive

Summary

Logifuture is seeking a Junior CRM Executive to join their Marketing team in Malta. The candidate will develop and implement a CRM strategy, execute campaigns, analyze data, and work closely with various teams. Excellent communication skills in Spanish and English, at least 1 year of online CRM experience, and strong organizational skills are required.

Requirements

• Excellent verbal and written communication skills in Spanish and English
• At least 1 year of previous online CRM experience
• Experience in managing and maintaining CRM systems and digital retention strategies
• Strong organizational skills and experience of balancing multiple campaigns
• Proven MS Excel skills are a must and knowledge with HTML and CSS will be consider an asset

Responsibilities

• Develop and implement a CRM strategy for Logifuture multi-brand clients
• Ensure all CRM, promotional content/messaging are compliant and that industry standards are enforced
• Execute the whole campaign process flow, from definition of segments, brief, concept and content
• Perform all the necessary checks, setup of back office and follow up of promo results
• Create and update templates and procedures, including writing e-mails and setup SMS campaigns
• Create campaigns and co-ordinate with all relevant stakeholders
• Request, analyse and use relevant data to identify key customer segments and propose how to better the process
• Assist the Line Manager with building and developing a strong CRM program for shops, online betting and product cross over
• Assist the Department Manager to continually generate interesting and engaging competitions/promotions
• Work closely with the Content, Design, Fraud and Data warehouse teams

Preferred Qualifications

• Love A/B testing, and knows how to use the results to improve performance
• Able to see the customer base at a macro level and act on insights as well as giving feedback on design assets
• A keen interest for sports betting, casino and understanding of betting clients

Benefits

• Vibrant modern office space
• Hybrid/remote work arrangements
• Bi-monthly company wide social and team building activities
• Lunch vouchers
• Support in personal and professional growth
• Pension scheme
• Private medical and dental insurance coverage for employees + dependents