Hike is hiring a
Lead, Brand Marketing

Summary

The Lead, Brand Marketing role at Hike involves shaping and elevating the Rush Gaming Universe (RGU) brand by developing and executing a brand strategy, crafting compelling brand stories, creating high-impact campaigns, collaborating with internal teams, and establishing strategic partnerships. The ideal candidate has 6+ years of full-stack brand marketing experience, with a focus on gaming and/or technology products.

Requirements

• 6+ years of full-stack brand marketing experience
• Experience with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)

Responsibilities

• Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
• Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
• Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
• Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
• Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences

Preferred Qualifications

• Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty
• Frugality-focused: Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement
• Innovative: Demonstrated creating new digital and physical brand experiences that set the brand apart
• Data-driven: Uses market trends and consumer insights to craft compelling brand stories and strategies
• Customer-Centric: Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters
• Metrics-Focused: Leverages simple metrics to drive brand success, aligning efforts with key performance indicators
• Decision-Maker: Moves fast with high-quality decisions, understanding when to take calculated risks
• Master of Positioning: Ensures effective communication of the brand’s value propositions across all markets
• Category Pioneer: Drives market strategy to establish the brand as a leader in real-money gaming

Benefits

Benefits are not explicitly mentioned in the job description