Lone Wolf Technologies is hiring a
Sr Director of Product and Brand Marketing, Remote - United States
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Summary
The Sr. Director of Product and Brand Marketing will shape the brand strategy, lead marketing campaigns, collaborate with senior leadership, manage product launches, and inspire a team. A Bachelor's Degree in Marketing or related field and 10-12 years’ experience are required.
Requirements
- Bachelor’s Degree in Marketing or related field
- 10-12 years’ experience in marketing
Responsibilities
- Develop and implement the organization’s overall brand strategy
- Oversee the brand’s creative identity, including visual, written and experiential elements
- Plan and execute integrated marketing campaigns that build excitement among customers
- Plan the market launch of new products and manage cross-functional implementation
- Develop product positioning and messaging that differentiates our products in the market
- Collaborate with senior leadership and other internal stakeholders to develop communication strategies
- Evaluate industry trends, competitors, and standards, and how they apply to Ironclad's overall product strategy
- Field brand and product research, understand customer needs and preferences, and make data-backed decisions
- Collaborate with external agencies and partners on key brand initiatives, press outreach and influencer relationships
- Manage the brand marketing budget, ensuring effective allocation of resources and spend
- Inspire and lead a team of brand marketing, product marketing and creative talent
Benefits
Remote work
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