Covera Health is hiring a
Product Marketing Lead

Summary

The job is for a Product Marketing Lead at Covera Health, a healthcare tech company committed to improving diagnostic care quality. The role involves creating a comprehensive product marketing strategy, aligning messaging with product management, managing budget, and collaborating with cross-functional teams.

Requirements

• Minimum of 5-7 years of experience in product marketing, preferably within the healthcare sector
• Demonstrated experience in product marketing in early-stage startups
• Proven success in delivering impactful marketing initiatives as measured by top-of-funnel growth and conversion
• Highly adaptable and look for opportunities to experiment and drive results
• Exceptional relationship-building, problem-solving and communication skills
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders
• Sense of urgency and bias towards action

Responsibilities

• Develop and execute a comprehensive product marketing strategy for Covera’s existing and new products and solutions to drive top-of-funnel growth
• Drive internal alignment around core market messaging for each of Covera’s products and solutions, ensuring consistency and cohesion with product management's strategic direction
• Ensure adherence to brand guidelines and core market messaging for Covera’s products and solutions across all channels, assets and materials, while working closely with product management
• Identify and manage opportunities to strategically leverage external resources, agencies, and firms as a force multiplier to achieve Covera’s overall product marketing objectives
• Support the Commercial and Provider teams in creation of ad-hoc collateral to facilitate business development and client retention
• Proactively identify and manage opportunities to engage Covera’s existing channel partners to drive the overall product marketing strategy in consultation with product management for a coordinated approach
• Utilize data-driven insights to refine marketing strategies and enhance campaign performance where applicable
• Collaborate with product management to inform how marketing contributes to product development and key initiatives
• Develop and manage the product marketing budget, allocating resources effectively to maximize ROI and achieve corporate objectives around revenue growth and market penetration

Benefits

• Competitive salary, stock options, and great benefits including medical, dental, and vision insurance, HRA, 401k, pre-tax commuter benefits, and flexible paid time off
• Remote-first role with office space in NYC filled with amazing colleagues and quality snacks and beverages if you do come into the office
• Experience Covera culture through virtual experiences including employee-driven clubs, guest speakers, dynamic Slack channels, and more!