Lead, Demand Generation

Summary

Join Spring Health, a leading mental healthcare provider, as a Lead, Demand Generation! In this impactful role, you will plan, execute, and optimize integrated marketing campaigns to drive demand, engagement, and revenue growth. You will collaborate closely with Sales, SDR, and Marketing teams to develop and implement strategies that effectively move leads through the funnel. Success in this role involves consistently driving high-quality leads, creating excellent data-informed campaigns, and fostering strong cross-functional alignment. The position requires 6+ years of experience in demand generation and strong analytical and collaboration skills. Spring Health offers a competitive total rewards package, including a comprehensive benefits program.

Requirements

• 6+ years in demand generation, digital marketing, or a similar role in a B2B SaaS or tech environment
• Proven ability to develop demand generation strategies with measurable outcomes. Skilled in using analytics to drive decisions and optimize campaign performance
• Demonstrated success in creating and executing demand generation programs that drive pipeline growth, with a passion for innovation and creativity
• Strong interpersonal skills with the ability to work effectively across teams, ensuring alignment between Marketing and Sales
• Highly organized and comfortable managing multiple projects, timelines, and priorities in a fast-paced environment

Responsibilities

• Develop and execute always-on / evergreen and quarterly integrated marketing campaigns across key channels, including digital advertising, email, social media, direct mail, and content marketing. Ensure that each campaign supports demand and lead generation and aligns with overall business goals
• Work closely with content and product marketing teams to develop compelling, audience-centric messaging and assets that reinforce campaign goals and resonate with target audiences
• In partnership with digital marketing and events, analyze and report on campaign performance metrics, leveraging data insights to drive improvements in engagement, lead conversion, and ROI. Adjust strategies and tactics based on data to continuously enhance outcomes
• Partner with Sales teams to ensure campaign goals are aligned with sales objectives, maximizing relevance and impact on lead quality and pipeline acceleration
• Collaborate with Marketing and Revenue Operations teams to refine lead scoring models, optimize lead routing, and streamline handoff processes. Ensure seamless lead flow throughout the funnel to enhance conversion rates and maximize pipeline efficiency
• In partnership with digital marketing and events, oversee campaign budgets to ensure resources are allocated effectively and campaigns remain within budget while achieving maximum impact
• Stay up-to-date with digital marketing trends and emerging tools to explore innovative tactics that boost campaign effectiveness. Test and iterate new ideas to keep programs fresh and competitive

Preferred Qualifications

Experience in B2B, Healthcare, SaaS, or technology industries

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes