Head of Demand Generation

Summary

Join Contrast Security as the Head of Demand Generation, where you will lead the development, execution, and measurement of integrated marketing campaigns to generate qualified sales opportunities. This role requires a creative, analytical, and hands-on individual with a strong bias to action, capable of meeting deadlines and collaborating effectively in a fast-paced environment. You will oversee teams and programs across North America, Europe, the Middle East, and Africa, and Asia Pacific. This position offers a competitive salary and benefits package, including medical, dental, vision, 401(k) with employer match, life insurance, disability insurance, transit and commuter benefits, flexible PTO, sick time, parental leave, and paid holidays.

Requirements

• Experience creating and running successful integrated marketing campaigns for different market segments (Enterprise, Mid Market, Cloud, Platforms), verticals and target audiences, e.g, security, finance, IT, C-level, etc
• Ability to optimize and analyze performance to revenue results
• Strong hands-on experience, proficiency and enthusiasm for using marketing automation, analyzing and manipulating data, and building reports
• Hubspot and SFDC
• Strong project management skills, accustomed to working to a budget and within strict timelines
• Self-starter with demonstrated capability to work in a fast-paced, dynamic marketing environment
• Excellent written and verbal communication skills
• Global marketing perspective and experience
• Minimum of 8-10 years in Marketing

Responsibilities

• Be a true and strategic partner of Sales and Sales Development and genuinely engage in an “allbound” effort that drives revenue growth
• Partner with Product Marketing to assure market penetration of the Contrast platform and solutions
• Develop high impact, demand generation programs across the sales cycle to generate new inquiries, qualify existing prospects, drive sales meetings and lead to high quality opportunities
• Select, develop and deploy multiple marketing tactics as needed: web content, landing pages, emails, webinars, papers, videos, infographics, direct mail, display ads, and field campaigns
• Collaborate with internal stakeholders and manage external vendors to build high quality campaign content
• Engage with sales to define and train on their campaign responsibilities
• Mange peer to peer reviews and social media and blog and coordinate with PR and AR
• Create and manage campaign timeline; drive campaign execution and success
• Use Hubspot to set up, modify and execute emails, registration pages and workflows
• Use salesforce.com and Hubspot to measure and report on effectiveness of demand generation campaigns including leads generated, opportunities created, etc
• Monitor results and adjust campaign tactics quickly to optimize
• All operations and analysis/reporting as well as CAC analysis

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Plan with Employer Match
• Life Insurance
• Long Term Disability Insurance
• Short Term Disability Insurance
• Transit, and Commuter benefits
• Flexible PTO
• 56 hours of Annual Sick time
• Paid Parental Leave
• Paid Holidays