Head of Demand Generation

Summary

Join Contrast Security as their dynamic Head of Demand Generation, where you will develop, plan, execute, and measure integrated marketing campaigns to generate qualified sales opportunities. This role demands creativity, analytical skills, and a strong bias for action within a fast-paced environment. You will oversee teams and programs across NA, EMEA, and APJ, partnering with sales and product marketing to drive revenue growth and market penetration. Responsibilities include developing high-impact demand generation programs, selecting and deploying various marketing tactics, collaborating with stakeholders and vendors, engaging with sales teams, managing social media and peer reviews, creating campaign timelines, utilizing Hubspot and Salesforce, monitoring results, and conducting comprehensive analysis and reporting. The ideal candidate possesses extensive experience in integrated marketing campaigns, strong analytical and data manipulation skills, and proven project management capabilities. Contrast Security offers a competitive salary, equity package, and comprehensive benefits.

Requirements

• Experience creating and running successful integrated marketing campaigns for different market segments (Enterprise, Mid Market, Cloud, Platforms), verticals and target audiences, e.g, security, finance, IT, C-level, etc
• Ability to optimize and analyze performance to revenue results
• Strong hands-on experience, proficiency and enthusiasm for using marketing automation, analyzing and manipulating data, and building reports
• Hubspot and SFDC
• Strong project management skills, accustomed to working to a budget and within strict timelines
• Self-starter with demonstrated capability to work in a fast-paced, dynamic marketing environment
• Excellent written and verbal communication skills
• Global marketing perspective and experience
• Minimum of 8-10 years in Marketing

Responsibilities

• Be a true and strategic partner of Sales and Sales Development and genuinely engage in an “allbound” effort that drives revenue growth
• Partner with Product Marketing to assure market penetration of the Contrast platform and solutions
• Develop high impact, demand generation programs across the sales cycle to generate new inquiries, qualify existing prospects, drive sales meetings and lead to high quality opportunities
• Select, develop and deploy multiple marketing tactics as needed: web content, landing pages, emails, webinars, papers, videos, infographics, direct mail, display ads, and field campaigns
• Collaborate with internal stakeholders and manage external vendors to build high quality campaign content
• Engage with sales to define and train on their campaign responsibilities
• Mange peer to peer reviews and social media and blog and coordinate with PR and AR
• Create and manage campaign timeline; drive campaign execution and success
• Use Hubspot to set up, modify and execute emails, registration pages and workflows
• Use salesforce.com and Hubspot to measure and report on effectiveness of demand generation campaigns including leads generated, opportunities created, etc
• Monitor results and adjust campaign tactics quickly to optimize
• All operations and analysis/reporting as well as CAC analysis

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Plan with Employer Match
• Life Insurance
• Long Term Disability Insurance
• Short Term Disability Insurance
• Transit, and Commuter benefits
• Flexible PTO
• 56 hours of Annual Sick time
• Paid Parental Leave
• Paid Holidays