Demand Generation Lead

Summary

Join a high-growth agency revolutionizing B2B go-to-market strategies. As a Demand Generation Lead, you will orchestrate multi-channel campaigns driving measurable pipeline growth, blending creative strategy with analytical rigor. You'll design and execute integrated programs leveraging content, paid media, and marketing automation. This role requires 7+ years of B2B demand generation experience, a proven track record of building scalable demand programs, and expertise in digital marketing channels and marketing automation platforms. We offer competitive compensation, a flexible remote work environment, comprehensive health benefits, unlimited PTO, 401k matching, parental leave, and a work-from-home stipend.

Requirements

• 7+ years experience in B2B demand generation, preferably in SaaS or technology
• Proven track record of building and scaling demand programs that deliver pipeline
• Strong understanding of digital marketing channels and best practices
• Experience with marketing automation platforms and campaign management
• Data-driven approach to campaign optimization and performance measurement
• Ability to balance creative thinking with analytical execution
• Excellence in project management and cross-functional collaboration

Responsibilities

• Design & Execute integrated demand generation programs across multiple channels
• Develop & Manage content strategies that align with buyer journey stages
• Create & Optimize paid media campaigns across search, social, and programmatic platforms
• Build & Scale email marketing programs that nurture leads through the funnel
• Implement ABM strategies for target account engagement
• Measure & Report on campaign performance and pipeline impact

Preferred Qualifications

Experience with these specific tools is not required, but familiarity with similar technologies in each category is important. We value quick learners who can adapt to new tools and technologies

Benefits

• Competitive compensation, flexible work environment, and a team that values innovation over bureaucracy
• Comprehensive health benefits including health, dental, vision, and more
• Fully remote culture
• Flexible work schedules
• Unlimited PTO and sick leave policies
• 401k company match
• Parental leave
• Work from home stipend