ZipRecruiter is hiring a
Lead, Marketing Operations in United States

Summary

The individual in this role will lead a team responsible for expanding user acquisition through paid job-seeker marketing channels, provide mentorship to team members, collaborate with various departments to identify revenue-generating programs, and champion new ideas to improve performance revenue. The candidate must have 8+ years of experience in digital performance marketing and 3+ years of people management and cross-functional team leadership experience, as well as advanced knowledge of data query languages and Excel. Preferred requirements include experience at a startup company and recruitment advertising experience. Benefits include a competitive salary, exceptional benefits package, flexible vacation, employer-matched 401(k) plan.

Requirements

• 8+ years experience in digital performance marketing (e.g., partner networks, traffic acquisition, SEM, Facebook, display/RTB)
• 3+ years experience in people management and cross-functional team leadership
• Advanced knowledge of data query languages (i.e., SQL) and Excel, and Google Sheets expertise
• Experience influencing both internal and external stakeholders

Responsibilities

• Build and nurture a team responsible for managing and expanding user acquisition and quality traffic through paid job-seeker marketing channels
• Provide mentorship, guidance, and professional development opportunities to team members
• Work closely with data analysts, marketing operations, product, engineering and legal departments to identify, create, and improve programs that will increase revenue and candidate acquisition via cross-functional collaboration
• Lead cross-functional meetings to review channel performance and uncover incremental revenue and product opportunities
• Champion new ideas to improve user acquisition and performance revenue
• Assess, understand, and communicate complex data internally and externally
• Achieve performance revenue and other KPI targets
• Help forecast growth and present trends to the leadership team
• Conduct weekly calls, QBR, and strategy meetings with our largest partners
• Working with click/user behavior and its correlation to marketing funnels

Preferred Qualifications

• 3+ years experience at a startup company, preferably in the tech/advertising space
• 3+ years experience recruitment advertising experience

Benefits

• Competitive salary
• Exceptional benefits package
• Flexible Vacation & Paid Time Off
• Employer-matched 401(k) plan