Marketing Lead

Summary

Join CALSTART, a mission-driven organization focused on transportation decarbonization, as their Marketing Lead for the Clean Off-Road Equipment Voucher Incentive Project (CORE). You will be responsible for developing and executing impactful marketing campaigns to promote the adoption of clean off-road equipment. This role requires a dynamic self-starter with excellent communication skills and a passion for sustainable transportation. The Marketing Lead will report to the Senior Marketing Manager, Trucks, and collaborate with cross-functional teams. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• 5+ years professional marketing experience
• Bachelor’s Degree in a relevant field such as Marketing, Communications, Business, or equivalent experience
• A scrappy self-starter and a strong project manager with the ability to bring structure to undefined procedures
• Strong communication skills with proven ability to lead projects effectively with cross-functional partners, both internally and externally
• Excellent organizational skills and attention to detail are a must, along with the ability to multitask, manage deadlines and prioritize effectively
• Proficiency in digital marketing tools and platforms: Monday.com , MailChimp, Hootsuite, Canva, MS office, Google Analytics
• Creative thinking and problem-solving capabilities
• Passion for sustainability and clean transportation solutions

Responsibilities

• Deliver innovative marketing programs that directly impact business goals
• Own a project from kickoff through launch; coordinate execution activities through project closure
• Conduct market research to identify trends, opportunities, and competitive landscape within the clean transportation industry focusing on the adoption of zero-emissions in off-road equipment
• Ensure consistent messaging and branding across all marketing materials and campaigns
• Create and draft engaging content, including copy and initial design for brochures, emails, case studies, and social media posts
• Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and recommendations for improvement

Preferred Qualifications

In-depth understanding of the clean transportation technology industry and market dynamics

Benefits

• 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
• Retirement plan with generous company contributions
• FSA for Health and Dependent Care
• 3 weeks of vacation time in the first year of employment
• 11 paid company holidays
• Paid sick time
• Paid family leave