Lead, Partner Marketing

Summary

Join Amperity as a Partner Marketing Manager to cultivate strong relationships with key partners, spearhead collaborative marketing initiatives, and enhance brand visibility through joint campaigns. You will oversee the execution of partner marketing programs, develop enabling content, and provide go-to-market (GTM) support. Working closely with various teams, you will align messaging, drive pipeline growth, and ensure partner success. You will craft targeted content and campaigns across the buyer journey, empowering partners to thrive. This role demands experience in B2B partner marketing, a proven track record of impactful program implementation, and a strategic mindset. Amperity offers a remote-friendly work environment with competitive compensation and benefits.

Requirements

• 15+ years of experience in partner/channel marketing in a B2B environment
• Experience with digital marketing, demand generation, and content marketing within a partner ecosystem
• Experience building joint go-to-market (GTM) strategies with external partners
• Experience with Salesforce as a CRM tool
• Create reports to assess campaign effectiveness, track measurements, and optimize performance
• Project management capabilities
• Experience working with sales, and product marketing to align marketing efforts with our goals
• Experience managing budgets and marketing spend
• Experience working in technology, SaaS, or software industries

Responsibilities

• Guide integrated partner marketing programs, ensuring agreement on partner and executive priorities
• Oversee field event logistics, ensuring materials, shipments, and sponsorship deliverables are fulfilled for booth sponsorships and partner events
• Collaborate with sales, product, and marketing teams to build joint go-to-market (GTM) plans with partners
• Manage relationships with important partners and our teams to ensure agreement on goals, messaging, and co-branded efforts
• Develop co-branded marketing campaigns in collaboration with important partners, promoting awareness, lead generation, and pipeline growth through activities such as webinars, email marketing, content creation, and events
• Monitor market trends, competitor activities, and industry insights to identify new opportunities for partner engagement
• Analyze on campaign performance, optimizing strategies and improving Return on investment
• Ensure brand consistency across all partner marketing efforts and collateral
• Ensure smooth execution of joint marketing programs across different departments
• Support contract negotiations and budget management related to partner marketing programs

Preferred Qualifications

Familiarity with SIs, Databricks, Snowflake

Benefits

• 100% employee healthcare coverage
• Transportation subsidies
• Self-managed PTO