Partner Marketing Lead

Summary

Join Uniswap Labs, a leading company in decentralized finance, as their inaugural Partner Marketing Lead. You will be responsible for building their co-marketing function, defining their partnership marketing strategy, identifying and onboarding key partners, developing joint go-to-market plans, and executing creative co-marketing campaigns. This role requires 8+ years of experience in integrated marketing, partnership marketing, or community marketing in a blockchain, crypto, or DeFi environment, a deep understanding of the crypto/DeFi ecosystem, and strong executive communication and negotiation skills. You will have the opportunity to collaborate with some of the brightest minds in blockchain, DeFi, and data science, enjoy a flexible, innovative work environment with competitive salary, benefits, and opportunities for professional growth, and work on meaningful projects that directly impact millions of users globally.

Requirements

• 8+ years of experience in integrated marketing, partnership marketing or community marketing in a blockchain, crypto or DeFi environment
• Proven track record in campaign planning and execution across all digital and offline marketing and social channels
• Deep understanding of crypto/DeFi ecosystem, and strong personal network within the marketing teams of the key players
• Strong executive communication and negotiation skills
• Ability to project-manage at scale and multi-task smoothly with unrivaled attention to detail
• A passion for blockchain technology, DeFi, and the broader vision of decentralized finance

Responsibilities

• Define Uniswap’s comarketing strategy
• Identify the most exciting partnership opportunities in support of the company’s growth and reputation goals
• Collaborate with the BD team to identify, onboard, activate and nurture key partners, leveraging your deep personal connections within the industry
• Develop highly collaborative, ethical and mutually beneficial partner relationships, leading to joint go-to-market plans with full executive buy-in on both sides
• Develop joint value propositions that align partner capabilities and Uniswap customer needs
• Design and implement creative co-marketing campaigns to achieve mutually agreed goals
• Deploy activations across all relevant owned, paid and earned channels both digitally and offline
• Develop mutually-beneficial partnerships integrating Uniswap Labs’s products alongside external entities in an effort to drive value to the bottom line of the business
• Use data-driven insights to guide your strategic decisions, budget allocation, targeting and messaging across channels
• Track and report on key metrics to measure the success of partner marketing efforts, building and maintaining reporting instrumentation as needed

Benefits

• Join a leading company in the decentralized finance space that is revolutionizing the way the world thinks about money and financial systems
• Collaborate with some of the brightest minds in blockchain, DeFi, and data science
• Enjoy a flexible, innovative work environment with competitive salary, benefits, and opportunities for professional growth
• Work on meaningful projects that directly impact millions of users globally
• Minimum full-time salary of $189,590 - $210,655
• Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type
• Uniswap Labs' Full-Time employee benefits include company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility)