Partner Marketing Lead

Summary

Join Affirm, a company reinventing credit, as a Partner Marketing Lead to drive co-marketing initiatives with merchants across North America. You will execute strategic cross-channel campaigns, collaborating with internal and external teams to boost GMV, brand awareness, and user acquisition. This role involves nurturing partner relationships, managing budgets and processes, and developing vertical-specific marketing strategies. You will need extensive experience in partner marketing, strong analytical skills, and excellent communication abilities. Affirm offers a competitive compensation package including a generous base pay, equity rewards, stipends, and comprehensive benefits.

Requirements

• At least 6+ years in Partner, Brand, Integrated, or Product Marketing experience
• Experience working with partners to co-develop plans and launch marketing programs across multiple media channels
• Analytical thinking and data oriented. Focus on performance metrics to build high performing campaigns that deliver results
• Excellent interpersonal and communication skills to work effectively cross-functionally
• Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results
• Motivated self-starter always looking to share acquired knowledge with others
• Experience working with online retail, merchandising, and customer acquisition
• Understanding of cross-media strategy, planning and measurement
• Experience writing creative briefs, testing creative and adapting based on insights
• Background using both brand marketing and performance analytics to continuously optimize
• Expertise in both online and in-store retail marketing

Responsibilities

• Support development and lead execution on a wide range of full-funnel co-marketing campaigns across verticals and marketing channels. From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally
• Nurture marketing relationships with a select set of merchant partners, leading marketing strategy, planning, and execution of campaigns to drive growth for Affim and partners
• Partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state
• Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners
• Help identify campaign targets driven by business goals focused on acquisition, engagement and loan origination
• Work closely with the Brand & Creative team and external agencies to create and develop campaign creative and content assets
• Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more
• Leverage industry knowledge and research to develop vertical-specific marketing strategies and plans that drive business goals
• Manage merchant selection process cross-functionally to support integrated marketing moments and campaigns

Preferred Qualifications

• Understand the media landscape with paid media experience preferred
• Experience marketing across North America, particularly US and Canada, preferred
• Experience in the home, fitness, consumer electronics, and fashion industries a plus

Benefits

• 100% subsidized medical coverage, dental and vision for you and your dependents
• Monthly stipends for health, wellness and tech spending
• Equity rewards
• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
• Remote work