Senior Product Marketing Manager

Summary

Join Maven, a leading post-grad education platform, as a Senior Product Marketing Manager to spearhead instructor-facing messaging and positioning. You will craft compelling narratives, lead research to understand instructor needs, and execute go-to-market strategies for new features. This role demands strong product marketing experience, exceptional writing skills, and proficiency in both qualitative and quantitative research. You will collaborate closely with product, sales, and growth teams. Maven offers a remote, high-impact role with a collaborative team culture, strong benefits, and equity.

Requirements

• Strong experience in product marketing, ideally in a B2C or marketplace context
• Ability to craft sharp positioning and write crisp, high-converting copy
• Fluency in both qualitative research and data analysis, and knowledge of when to use each
• A track record of launching new products or features with clear impact
• Comfort with ambiguity and moving fast without sacrificing quality

Responsibilities

• Define our value proposition for instructors across segments (e.g. emerging vs established instructors, full-time vs side-hustlers)
• Partner with product, sales, and growth teams to improve resonance and instructor conversion throughout acquisition, onboarding and activation efforts
• Launch new features and programs with clear, compelling go-to-market strategies
• Lead qualitative and quantitative research to deeply understand instructor motivations, behaviors, and objections
• Synthesize insights into instructor personas, messaging frameworks, and segmentation strategies
• Keep a pulse on industry trends and competitive positioning to help us continue to engage the most relevant instructors for learners
• Turn insights into content - landing pages, ads, emails, case studies, educational resources, product demos, explainers etc
• Measure what’s working and what’s not, and adjust strategy accordingly

Preferred Qualifications

Familiarity with the creator or expert economy, or an excitement to dive in

Benefits

• $150k-$200k in salary, with strong benefits, and equity
• Remote; US time zone +/- 1hr