Lifecycle Marketing Manager

Summary

Join AIP Publishing, a leading physical sciences publisher, as their Lifecycle Marketing Manager. Reporting to the Director of Audience Engagement, you will be a customer-centric problem solver executing in-service and post-service marketing strategies to drive retention, engagement, and revenue. You will create compelling customer experiences, maintain journey maps, and optimize programs. Responsibilities include developing multi-channel retention campaigns, creating reporting dashboards, and staying current with industry trends. The ideal candidate possesses strong data analytical skills, understands customer behavior, and has 4+ years of experience in customer marketing and retention strategy. A Bachelor's degree in marketing or a related field is required.

Requirements

• Strong data analytical skills and Excel competency to develop actionable strategies
• Proficiency in driving engagement metrics throughout the marketing lifecycle
• Deep understanding of customer behavior and audience segmentation
• Ability to translate complex concepts, language, and processes into easily digestible communications
• 4+ years of experience in customer marketing and retention strategy required
• Bachelor’s degree in marketing, communications, or related discipline required
• Experience with marketing automation software: ESPs, CDPs, and CRMs required
• Experience delivering multichannel strategies (ex: in-product messaging, email nurture, SMS, website, ads, prompts, etc.) required
• Experience with A/B testing and proactively recommending optimizations required
• Experience creating content and assets, and knowledge of design principles required

Responsibilities

• Engage customers to take the next best action towards critical publishing milestones
• Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy
• Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs
• Maintain lifecycle marketing program alignment to roadmap and business objectives
• Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement
• Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints
• Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation
• Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies

Preferred Qualifications

• Master’s degree is a plus
• Experience in academic publishing focused on author marketing during the manuscript submission journey is a plus
• User experience (UX) and/or design thinking experience is a plus
• Experience with customer research, journey mapping, and loyalty programs is a plus

Benefits

• A remote workforce with staff based in NY, NJ, CT, MD, VA, PA, MA, RI, or Washington, DC, who meet in person for collaboration, training, strategic planning — and fun!
• Generous paid time off and paid sick and safe leave
• Flexible Work Schedule
• Competitive medical, dental and vision benefits
• Exceptional retirement benefits
• Monthly remote stipend
• Training and Tuition assistance
• Employee Assistance Program