Lifecycle Marketing Manager

Summary

Join Movable Ink as a Lifecycle Marketing Manager and lead the strategy and execution of engaging email marketing programs. You will collaborate with cross-functional teams to create, test, and deploy targeted email campaigns, leveraging marketing automation tools like Marketo and Salesforce. This role requires a proven track record in email marketing, strong communication skills, and exceptional attention to detail. You will analyze campaign performance, conduct A/B testing, and provide data-driven insights. The ideal candidate will have 4+ years of experience in developing creative campaigns and executing email marketing strategies. Reporting to the Associate Director of Lifecycle Marketing, this position offers a competitive salary and benefits package.

Requirements

• 4+ years of experience in the development of creative campaigns and execution of email
• Solid experience with marketing automation and CRM tools (Marketo and Salesforce preferred)
• Strong communication skills
• Exceptional attention to detail
• A collaborative and accountable individual who is comfortable multitasking
• Experience in project management with the ability to adhere to tight deadlines

Responsibilities

• Lead Email Marketing Strategy: Design and execute impactful email marketing programs that engage current and prospective clients, driving business growth and brand awareness
• Campaign Management: Collaborate with internal stakeholders to create, test, and deploy targeted email campaigns, leveraging segmentation and analytics to optimize performance
• CRM and Marketing Tools Expertise: Utilize Marketo, Movable Ink Studio (training provided) and Salesforce to manage campaigns, guide performance, and deliver measurable results
• Attention to Detail and Compliance: Ensure all emails adhere to industry best practices, GDPR/CCPA compliance, and brand guidelines, while creating mobile-friendly and dark-mode compatible templates
• Reporting and Testing: Analyze campaign performance, conduct A/B testing, and provide data-driven insights to inform and improve future strategies
• Collaborative Project Management: Work closely with cross-functional teams, meeting deadlines with precision and balancing multiple projects effectively in a fast-paced environment

Preferred Qualifications

Solid experience with marketing automation and CRM tools (Marketo and Salesforce preferred)

Benefits

• The base pay range for this position is $85,000-95,000/year, which can include additional on-target commission pay/bonus
• Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered