Lifecycle Marketing Manager

Summary

Join Articulate as a Lifecycle Marketing Manager and execute, maintain, and optimize marketing campaigns across various platforms. You will build and optimize lifecycle campaigns, including email programs and reporting, while collaborating with cross-functional teams. Responsibilities include performing day-to-day email marketing activities, maintaining email templates, building workflows, and managing documentation. You will monitor campaign performance, providing insights and recommendations for improvement. This role requires strong analytical skills, excellent communication, and a deep understanding of marketing automation platforms like Marketo. The position offers a competitive salary and benefits package and can be performed remotely from anywhere in the US.

Requirements

• 5+ years of direct experience in lifecycle marketing, marketing operations, or related fields (required)
• 3+ years of experience using Marketo or a comparable marketing automation platform to build complex email nurture programs (3+ years required, 5+ years preferred)
• Advanced knowledge and understanding of HTML and CSS (required)
• Proficient in responsive email design and front-end development
• Strong analytical skills and ability to derive meaning from performance metrics
• Excellent project management abilities
• Outstanding verbal and written communication skills when working with teammates who may be data-driven or more qualitative
• Attention to detail
• Good understanding of database concepts and segmentation to build lists and audiences
• Ability and desire to learn quickly and troubleshoot problems
• Ability to work independently with minimal direction while also functioning and contributing as part of a team
• Trustworthy, thoughtful, and a doer
• 4-year college degree or equivalent experience

Responsibilities

• Have a deep understanding of the data needed to execute campaigns and collaborate with cross-functional teams to define and obtain the necessary data to deploy campaigns
• Work with team members to test strategies to optimize user journeys
• Execute, QA, measure, and optimize marketing automation campaigns to support and improve engagement and conversion
• Perform day-to-day email marketing activities, such as setting up, scheduling, and deploying one-time, recurring, triggered, and dynamic campaigns in marketing automation platforms such as Marketo, Intercom, Gainsight PX, Pendo, etc
• Maintain and evolve email template inventory, including archiving old assets, performing regular performance evaluations on email designs, and implementing resulting recommendations
• Build, maintain, and optimize Lifecycle process workflows to streamline and optimize team processes
• Manage and maintain Lifecycle marketing documentation and reporting
• Monitor the effectiveness of our email templates, testing and optimizing module use to increase email engagement
• Assist the Lifecycle Marketing team in monitoring the health of our programs by analyzing and reporting on campaign performance to provide insights
• Collaborate with other members of the marketing team on cross-channel campaigns
• Partner with the Brand and Messaging Design teams to ensure ongoing consistency of email communications with the overall brand evolution
• Communicate proactively with peers and manager on plans, progress, and challenges
• Research, update, and maintain email design best practices within Articulate’s email design system

Benefits

• $86,300 - $129,500 a year
• This position is also bonus eligible
• This position is eligible for Articulate’s robust suite of benefits which are detailed here
• This is a US-based role and can be performed remotely from anywhere within the United States