Lifecycle Marketing Manager

Summary

Join Borrowell's team as a Lifecycle Marketing Manager and play a critical role in designing and delivering performance marketing tactics and conversion funnel optimization for our financial product marketplace. You will leverage data and experimentation to connect our 3+ million members to suitable products through emails, push notifications, and in-app content. Lead the omni-channel performance marketing strategy, run experiments to optimize approaches and content, design retargeting campaigns, and act as a thought leader in lifecycle marketing. Collaborate with cross-functional teams, including Product, Design, Engineering, and Data Science. This role offers a significant impact at a growing company focused on financial stability. The position requires strong experience in email marketing, data analytics, and working with marketing automation platforms.

Requirements

• 3+ years experience in email management/testing, deployment, user segmentation, data analytics, and reporting
• Strong background in content personalization via dynamic scripting
• Experience working with Salesforce Marketing Cloud, Braze, & CDPs (Blueshift, Hightouch, mParticle, etc.)
• Prior experience in designing, delivering and managing a series of campaigns & email automations/ journeys
• Data & results driven. Comfortable with designing data logic to trigger journeys/ emails and also working with data to understand results and drive recommendations. We love data funnels here!
• Experience with Looker, Tableau or other data visualization tools
• Test-savvy. Experience in running A/B and multivariate tests on content, design, and segmentation to optimize top-of-funnel performance
• Proven success in working with cross-functional teams including the ability to communicate ideas, collaborate on execution and report on results

Responsibilities

• Lead the strategy and execution of Borrowell’s omni-channel performance marketing strategy for our financial product marketplace. This includes audience segmentation, contact strategy management, conversion funnel optimization, end-to-end execution & reporting
• Run experiments (at both the campaign and strategy level) to help test drive new approaches, content and drive ongoing optimization
• Design and implement retargeting, cross-sell and down-sell campaigns to nurture intent and optimize conversion funnels
• Act as a thought leader in lifecycle marketing, influencing strategies for Borrowell’s overarching product & lifecycle vision by collaborating with the broader Lifecycle Marketing team, Product, Design, Engineering and Data Science teams

Preferred Qualifications

• Basic understanding of SQL for audience segmentation
• Experience working in a fast paced, high output, scale-up environment
• HTML/CSS language is an asset
• French is also an asset

Benefits

• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• $600 annually to spend on whatever brings you joy
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy