Lifecycle Marketing Manager

Summary

Join Calm, a leading mental health company, as a Lifecycle Marketing Manager for Calm Health. This individual contributor role focuses on building and managing lifecycle marketing and automation for our new healthcare product. You will leverage your expertise in lifecycle marketing to strategize communication journeys, test and optimize creative, and drive operating efficiency. The position is remote, based in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis. You will develop responsive email templates, set up marketing campaigns in Iterable, track campaign performance, create audience segments, manage projects, conduct A/B testing, collaborate cross-functionally, and develop retention strategies. The ideal candidate has 3+ years of email/automation/lifecycle marketing experience and expertise in HTML/CSS/responsive email design. Calm offers equity, comprehensive benefits, 401k, and flexible time off.

Requirements

• 3+ years of email/automation/lifecycle marketing experience
• Experience in creating user acquisition and/or engagement communication journeys via multiple channels (email vs. notifications vs. sms)
• Experience in HTML/CSS/responsive email design
• Extensive experience operating in ESP (e.g. Iterable, Salesforce)
• Experience working with data scientists and engineers to figure out API and data requirements
• Entrepreneurial spirit: willingness to roll up your sleeves and drive new initiatives forward
• Excellent communication, collaboration, and project management skills
• Comfortable working on multiple projects at the same time, with attention to detail
• 3+ years of email/automation/lifecycle marketing experience

Responsibilities

• Develop Responsive Email Templates: Code and maintain high-quality, responsive email templates using HTML and CSS to ensure optimal performance across various devices and email clients
• Setup Marketing Campaigns in Iterable: Assist in the setup and maintenance of email and push campaigns, including segmentation creation, QA, scheduling, post-send analysis, etc
• Track Campaign Performance: Monitor campaign performance metrics in Looker, Mode, and/or Amplitude, providing actionable insights to improve future campaigns
• Segmentation and Personalization: Create and manage audience segments based on behavior, demographic, and healthcare data to deliver personalized and relevant email content
• Project Management: Use project management tools like Jira or Asana to organize and manage multiple campaigns and drip programs across different IPs/Domains
• A/B Testing and Experimentation: Design and implement A/B tests to optimize email performance and drive continuous improvement through data-driven experimentation
• Cross-Functional Collaboration: Work closely with product, marketing, customer support, and business development teams to ensure that lifecycle marketing campaigns are integrated and aligned with overall business objectives
• Retention Strategies: Develop and implement strategies aimed at increasing customer lifetime value through targeted retention campaigns

Preferred Qualifications

• Healthcare member marketing experience
• Startup experience
• Experience with Appsflyer, Amplitude, SMS marketing

Benefits

• Equity
• Comprehensive benefits
• 401k
• Flexible time off