Lifecycle Marketing Manager

Summary

Join Jobber as a Lifecycle Marketing Manager - Referrals and play a key role in developing and executing the company's referral program. You will be responsible for growing the base of advocates who refer new customers and optimizing the customer journey. This role requires 2-3 years of lifecycle marketing experience, expertise in personalized customer programs, and proven email marketing skills. You will collaborate with cross-functional teams and leverage data to drive strategic decisions. Jobber offers a competitive compensation package, including extended health benefits, retirement savings plan matching, stock options, and various paid time off benefits. The company fosters a supportive and inclusive work environment.

Requirements

• Have 2-3 years of direct Lifecycle Marketing experience and expertise crafting highly personalized customer programs that yield tangible business outcomes
• Proven experience in email marketing, including tracking and optimizing performance metrics
• Familiarity with in-product messaging channels (such as push notifications, chat/pop up widgets, etc.)
• Exhibit a strong sense of accountability, conviction, and motivation, taking full ownership of the outcomes tied to your Key Performance Indicators (KPIs)
• Show a genuine passion for understanding customer behaviors, barriers and motivations; leveraging these insights to deliver business value should be a driving force for you
• Be able to confidently navigate through ambiguity and adapt swiftly to evolving and expanding priorities
• Have a results-oriented mindset with a history of concentrating on strategies that generate high-impact outcomes. Your ability to guide initiatives from initial concept to successful execution is crucial
• Have excellent analytical skills with experience interpreting business, impact and customer data enabling you to base your decisions and plans on factual information
• Demonstrate strong collaboration, thought-leadership and ability to influence others. These attributes are critical for driving cross-functional initiatives within our fast-paced and matrixed environment
• Be highly motivated to continually push for better, newer, and more innovative ways to do things—all while staying humble

Responsibilities

• Develop and own the Lifecycle Referral and conversion strategy, balancing the short and long term needs of the business and our customers
• Own key business metrics in the Referral portfolio
• Possess an in-depth understanding of SaaS nurture and conversion levers in-and-out of product; apply expertise to steer collective efforts that boost acquisition conversion rate and revenue
• Identify and prioritize opportunities that effectively guide customers through their journey; leveraging customer behavior, business dynamics, and market trends, you will advocate for the 'what' and 'why' of our strategic decisions
• Devise and spearhead hyper-personalized, multi-channel programs and experiments that deliver effective communications to the right customer at the right time
• Utilize data and insights to uncover opportunities for new campaigns or always-on programs, target segments, and avenues for improved personalization
• Collaborate with diverse stakeholders from Growth, Marketing, Business Operations, Business Analytics, and Sales to formulate and execute shared objectives
• Exemplify leadership skills across the organization, while elevating the Lifecycle practice at Jobber

Preferred Qualifications

Prior experience in customer referral programs and/or SaaS industry is preferred

Benefits

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, retirement savings plan matching, and stock options
• A dedicated Talent Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
• Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family
• A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet
• To work with a group of people who are humble, supportive, and give a sh*t about our customers