Lifecycle Marketing Manager - Acquisition

Summary

Join Sword Health, a mission-driven company that uses technology to predict, prevent, and treat pain, as a Lifecycle Marketing Manager - Acquisition. This role will support the B2B Enterprise Marketing team by identifying high-value inbound channels, developing detailed segmentation, and producing impactful engagements that expedite Sword's sales pipeline.

Requirements

• You have 6+ years of experience in B2B or B2C marketing for a technology, digital healthcare or similar company
• Proven expertise in generating pipeline and monetization via email and other lifecycle marketing channels
• Confident writer, eager to craft engagement producing content
• Data driven, with a strong knack for leveraging insights to inform and optimize campaigns
• Experienced in creating complex audience segments
• Strategic mindset combined with the ability to execute effectively
• Ability to manage and report out topline/executive updates while getting one's hands dirty on day-to-day activities
• Collaborative with team members within & across US/international cities
• Experience and desire to work in a fast-moving, high-growth environment

Responsibilities

• Optimize Sword’s B2B conversion funnel using data-driven insights to create and improve lifecycle campaigns
• Produce exceptional messaging through compelling, value-driven content that generates engagement with prospects and clients
• Own the end-to-end execution of outbound email campaigns, this includes building, scheduling, testing, and performance analysis
• Work within our ESP and CRM, to develop scalable engagement programs, campaigns, segmentation, and attribution
• Design and implement an A/B testing framework to optimize campaigns and support ongoing growth
• Produce detailed reporting and engagement metrics through actionable insights, uncovering areas of optimization
• Oversee email guidelines and governance, preserving the quality and integrity of our outbound communications
• Develop segmentation strategies to deliver personalized and targeted communications
• Work to amplify and grow various team member’s channels and campaigns

Benefits

• Comprehensive health, dental and vision insurance*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family