Lifecycle Marketing Manager

Summary

Join Thumbtack's Lifecycle Marketing Team as a Lifecycle Marketing Manager to support and optimize lifecycle marketing programs. Manage and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging. You will leverage A/B testing and data analysis to enhance campaign performance and customer engagement. The role requires strong analytical skills, experience with lifecycle marketing campaigns, and the ability to manage multiple projects simultaneously. You will collaborate with cross-functional teams to refine campaign strategies and ensure a seamless customer experience. This position offers the opportunity to contribute to a data-driven marketing team focused on personalization and scalability.

Requirements

• 3-5 years of experience in Lifecycle Marketing, CRM, or related marketing roles
• Hands-on experience managing lifecycle campaigns, including email, push, and in-app messaging
• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
• Experience running A/B tests and using data-driven insights to optimize campaigns
• Strong analytical skills, with the ability to interpret campaign performance metrics and recommend optimizations
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment
• Proactive problem-solver with attention to detail and a continuous improvement mindset
• Strong communication skills, with the ability to present insights and recommendations clearly to stakeholders

Responsibilities

• Manage and optimize lifecycle marketing programs across email, push, and in-app messaging
• Execute A/B tests and experimentation to improve campaign performance and customer engagement
• Analyze campaign performance metrics, identify trends, and provide actionable insights to refine messaging, timing, and targeting
• Support the development and refinement of campaign ideas, working closely with creative and technical teams
• Implement audience segmentation strategies to personalize customer journeys
• Deploy and optimize campaigns with limited guidance, proactively identifying inefficiencies and improving processes
• Contribute to lifecycle marketing strategy discussions and support campaign planning and execution
• Review dashboards, summarize results, and use data to inform decision-making and strategy adjustments
• Manage small projects or process improvements, proactively anticipating challenges and taking ownership of deliverables
• Collaborate effectively with cross-functional partners, providing updates and engaging professionally in discussions