Lifecycle Marketing Specialist

Summary

Join Candidly's mission to help every U.S. worker make simultaneous progress towards financial stability, wellness, and wealth as a Lifecycle Marketing Specialist.

Requirements

• 3+ years of experience in lifecycle marketing, email marketing, or a related field
• Strong project management skills
• Proven ability to collaborate effectively across departments to drive results
• Exceptional written and verbal communication skills, with a keen eye for detail
• Ability to thrive in a fast-paced, high-growth, fully remote work environment

Responsibilities

• Ensure seamless execution of all employer launch communications to end-users
• Partner with product to integrate new marketing and transactional emails into the lifecycle journey
• Partner with the content marketing team to convert our key messages into comprehensive campaigns throughout the user lifecycle
• Utilize data to craft effective event-based messaging aimed at increasing conversions at critical touchpoints in the funnel
• Analyze KPIs, including delivery rates, open rates, click rates, and down-funnel engagement at both campaign and account levels
• Conduct A/B testing on various funnel elements such as subject lines, templates, cadence, and timing
• Perform quality assurance on campaigns to ensure device compatibility and dynamic data integrity
• Collaborate with designers and front-end engineers to develop responsive and high-performing marketing templates

Preferred Qualifications

Experience with Iterable strongly preferred