Loyalty And CRM Strategist

Summary

Join Bounteous x Accolite as a Loyalty & CRM Strategist and drive customer loyalty by leading engagement and retention strategies. You will support all phases of CRM and loyalty engagements, identify gaps in customer experience, and develop marketing plans aligned with client objectives. This role involves reviewing client data, leading strategic planning sessions, and consistently measuring and refining 1:1/CRM programs. Collaboration with cross-functional teams is crucial for successful strategy execution. The ideal candidate will possess strong analytical skills, excellent communication abilities, and thrive in a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum of 3+ years experience in Marketing, CRM, Loyalty, and Communications

Responsibilities

• Support all phases of CRM and loyalty engagements including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
• Identify gaps in the customer experience and assist in creating the ideal customer journey
• Aid in developing marketing plans that align with our client’s customer, brand, and business objectives and drive incremental revenue
• Review and synthesize client’s customer data, competitive space, and market to identify opportunities for program evolution and long-term planning
• Aid in leading strategic planning sessions with the ability to identify opportunities & prioritize initiatives
• Consistently measure, monitor, evaluate, and refine 1:1/CRM programs to maximize incremental revenue and profit
• Define audience, segmentation, data requirements, use cases, and tests for CRM messaging
• Identify KPIs and collaborate with analysts to deep dive into consumer insights that inform recommendations
• Collaborate closely with cross-functional teams across product, creative, solutions engineering and customer success to ensure the strategy is properly executed

Preferred Qualifications

• Previous agency experience preferred
• Understanding of CRM data for use in segmentation, targeting, reporting & analysis
• Expertise in building or evolving loyalty programs is a plus
• Proven experience working in marketing automation platforms a plus
• Experience designing cross-channel strategies across all digital platforms: web, app, Email, SMS, push notifications a plus
• Enjoy problem solving and making complicated situations simple and painless
• Analytical thinker and unparalleled attention to detail
• Excellent written and verbal communication skills
• Thrive in a fast-paced startup environment where flexibility and adaptability are key

Benefits

• $75,000 - $98,000 a year
• Bounteous x Accolite is willing to sponsor eligible candidates for employment visas
• In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community