Manager, Ad Operations & Marketing Analytics

Summary

Join Amsive, a performance marketing agency, as a Manager, Ad Operations & Marketing Analytics. This remote position, ideally located in the New York Metropolitan area or within the ET/CT time zones, requires 5+ years of hands-on ad tech experience. You will plan, implement, and manage ad tracking strategies, utilizing tools like GTM and GA4. Responsibilities include collaborating with teams, analyzing client data, and optimizing internal processes. A Bachelor’s degree and expert-level understanding of Google Tag Manager & Google Analytics (GA4) are required. Amsive does not offer sponsorship opportunities.

Requirements

• 5+ years of hands-on experience with ad tech implementation & strategy including Google, Meta, TikTok, Pinterest, TradeDesk, CallRail, etc
• Bachelor’s degree in Web Development, Computer Science, Marketing, Data Analytics or a similar field
• Expert level understanding of Google Tag Manager & Google Analytics (GA4) platforms
• Hands-on experience implementing front-end pixel tracking as well as server-side in production environments
• Ability to tailor event triggers in tag platforms to meet privacy requirements such as consent management (experience with HIPAA a plus)
• Effective troubleshooting and problem-solving skills
• Competent written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
• Must possess individual accountability while also having a fun, team-oriented personality

Responsibilities

• Plan, organize, and implement ad tracking strategies and platform-specific tags and pixels
• Manage tagging & analytics tools such as GTM and Google Analytics, identifying and assessing new tools as needed
• Ability to solve complex online marketing tagging & tracking needs and either implement those solutions independently or clearly and effectively communicate to internal/external development
• Be the lead expert in implementing and customizing all aspects of GA4 for clients of all sizes
• Q/A test, debug, and troubleshoot event tracking across platforms to confirm accurate reporting and event tracking
• Collaborate with Analytics and Data Visualization teams to provide necessary data via tracking to enable them to create dashboards in other reporting platforms such as Datorama, Looker, etc
• Analyze client web properties and request any potential changes to the data layer required to achieve tracking requirements
• Use analytics tools to develop a holistic view of clients’ customer decision journey and apply insights to inform the development of a website experience that engages and converts
• Create, review, and optimize internal team processes to improve team efficiency and client satisfaction. Be the owner of the SOPs for the department
• Assist and advise in implementing and maintaining Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs)

Preferred Qualifications

Experience with SQL and Regex a plus

Benefits

• This is a REMOTE position
• Candidates can be located anywhere in US time zones