Manager, Performance Creative Strategy

Summary

Join Wpromote as a Creative Manager/Strategist, Performance Creative and become part of a passionate team serving diverse clients. You will oversee client projects, developing, testing, and scaling creative campaigns. Leverage your expertise in performance creative and build high-converting campaigns. Embrace innovation and utilize AI tools to enhance creative development. This role offers the opportunity to shape the future of performance creative at scale. The salary range is $72,500-$85,000 annually, with benefits included. Remote work is available in most US states, with office hubs in Los Angeles, Chicago, and New York.

Requirements

• At least 2+ years of experience in client-facing roles managing creative deliverables
• At least 1 year agency experience
• Experience working with media buyers at a digital agency or brand to analyze performance data and understand which assets perform best
• Strong communication skills for client presentations and relationship management
• Ability to handle client situations with appropriate escalation when needed
• Creative eye and experience contributing to performance-driven creative campaigns
• Understanding of the marketing funnel and its application to paid media platforms
• Ability to analyze media testing within FB Ads Manager and review data from platforms such as Snapchat, TikTok, and YouTube
• Understanding of the key elements that make effective ads across different industries
• Knowledge of effective copywriting and text overlay strategies for different audiences and campaign objectives
• Experience supporting new business pitches and existing client growth initiatives

Responsibilities

• Developing performance-centric integrated creative campaigns for mid-tier clients, adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices
• Supporting client relationships and communicating effectively to build client confidence through clear and timely responses
• Collaborating on monthly briefs with the design team and helping to generate client buy-in on concepts and strategy to develop static and video asset libraries media buyers can use for testing
• Assisting in managing the client's monthly creative budget to ensure optimal allocation towards performance-driving assets
• Contributing to creative strategy development for new business prospects under guidance from senior team members
• Reviewing performance data and using learnings to inform future campaign execution with support from senior colleagues
• Participating in testing roadmap development to ensure iterations are backed by data and logic
• Managing creative production timelines to ensure client deliverables are met on schedule
• Staying current on emerging formats, channels, and growth opportunities to contribute to compelling brand-response campaigns
• Supporting creative needs across Paid Social, Programmatic, YouTube, Display and Amazon services
• Identifying opportunities to improve our Performance Creative service with guidance from senior team members
• Participating in internal trainings and cross-departmental initiatives

Preferred Qualifications

• Existing relationships with talent, colleagues, vendors, and external network
• Basic design or editing experience
• Familiarity with creative automation tools and platforms