Performance Creative Strategist

Summary

Join Huckberry as a Performance Creative Strategist and contribute to the strategy and optimization of high-performing ad creative across paid channels. This role blends creative thinking with performance strategy, leveraging data and emerging tools to drive customer acquisition and product demand. You will track performance, contribute to creative briefs, and collaborate with various teams to achieve measurable results. The ideal candidate possesses analytical curiosity and creative intuition, thrives in a fast-paced environment, and enjoys testing and AI-powered ideation. This position is based in Austin, TX, with relocation support offered for remote hires. Huckberry offers a comprehensive benefits package.

Requirements

• 3+ years of experience in a marketing, growth, or paid social role; experience within DTC, ecommerce, or agency environments preferred
• Exposure to Meta Ads Manager and Google Ads
• Familiarity with creative analytics tools (e.g., Looker, Motion, Google Analytics)
• Strong organizational skills; able to manage tasks, timelines, and creative assets across multiple projects and priorities
• Clear communicator, able to share updates, ask thoughtful questions, and contribute to productive cross-functional collaboration
• Demonstrated ability to follow through on projects and consistently meet deadlines
• Analytical curiosity, with an understanding of how data informs creative decisions
• Interest in social trends, video formats, and what drives performance in paid ads
• Proactive in exploring and applying AI tools to accelerate creative workflows - such as briefing, ideation, iteration, and copy refinement
• Curious about the evolving role of AI in creative strategy, and eager to test emerging tools that can improve efficiency or spark new ideas
• Comfortable experimenting with generative tools (e.g., ChatGPT, Midjourney, Runway) to enhance asset development, concepting, and team collaboration

Responsibilities

• Contribute to campaign development by drafting creative briefs, organizing performance inputs, and recommending new angles or iterations
• Participate in brainstorming and concepting sessions to generate creative ideas for ads across paid platforms
• Track testing calendars, performance metrics, and creative variants across campaigns
• Support campaign planning efforts by contributing to asset timelines, testing documentation, and coordination with editors and agency partners
• Review creative performance reports, surface insights with guidance, and ask thoughtful questions to understand what’s working and why
• Help maintain creative libraries and asset trackers to support reusability and testing
• Implement process improvements for creative operations and testing workflows

Preferred Qualifications

Experience writing short-form ad copy, supporting creative briefs, or working with UGC/creator content

Benefits

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Vacation & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• WFH flexibility
• Annual offsites